Producción Científica

 

 

Always looking for innovation and prominence in the labor market, companies from different areas are always aiming to improve issues of development and monitoring of production. Virtualization of existing resources is being widely discussed and solicited by companies as a whole, involving both design and manufacturing sectors. The choice to emphasize the application of Digital Twin is due to the fact that it is a digital replica, a virtual version of a system, helping companies to develop, improve and evaluate their products, optimizing the process, improving production, reducing costs and helping the improvement of the final product. This article presents a bibliometric analysis of the subjects related to Digital Manufacturing, focusing on the application of Digital Twin and also researches involving systems monitoring with the transfer of information in real time. For the construction of knowledge, the realization of this research was chosen using the ProKnow-C method (Knowledge Development Process) assisting the author in the theoretical basis of the subject in question. The development of this method consists of the first moment in the selection of the articles to form a bibliographic portfolio, searching for publications by keywords relevant to the research; later the bibliographic analysis of these articles found in databases respected, quantitatively evaluating those of greater relevance, as well as recurrent authors and periodicals, focused on the subject; in a third moment the practice of a systematic analysis of this portfolio is important, raising more recurring problems, possible proposed solutions and existing gaps in this area so that; in the end it is possible to define the research question as well as the general and specific objectives forming the knowledge base on the topic addressed. This article presents a survey on the subject in question, demonstrating research involving real-time monitoring with the use of sensors and actuators, as well as emphasizing in Industry 4.0 with Internet of Things (IoT) mechanism and cyber-physical systems. Works seeking the improvement of these systems, as well as the use of data analytics to improve the virtual model generated by Digital Twin, show a great tendency for future research.

 

 

The relationship between food and human health drives the search for knowledge of food components that are related to these benefits. The scientific community shows a growing interest in the knowledge of the interactions between components of citrus fruits and probiotics to develop ways to improve the quality of the food produced. In this bibliometric review, a study of scientific publications is carried out on the potential of probiotics in citrus fermentation, addressing the importance and future trends of plant-based products in the functional food group as an alternative to the dairy market. The review process of the articles initially took place with a bibliometric analysis and was followed by a literature review. The Scopus database was used in the search for articles, carried out in May 2021. The use of foods as carriers of probiotics is an alternative that has been growing and the surveys evaluated show the desire to diversify the probiotics available on the market. In addition, it was observed that citrus fruits have great potential for the development of functional foods due to their high acceptability and possibilities of development and application in various products.

 

 

Companies need to be agile to face today’s market competition, as well as the demand for new products from consumers. In this context, product development can benefit from corporate knowledge and consumer knowledge to reduce the time to launch new products. This article review study seeks to locate studies related to this subject, as well as opportunities for new research. To this end, the ProKnow-C process was used to select a bibliographic portfolio and conduct bibliometric analysis and systemic analysis. In the first stage, 23 articles were selected. They were analyzed quantitatively to identify the most important studies, authors and journals. In the systemic analysis the articles were evaluated in order to identify gaps in the research related to the topic.

 

 

This research aims to present the characteristics of international scientific production about event management. The characteristics of a sample of 338 articles available at Scopus, from 1991 to 2019, were analyzed regarding authorship, journals, most cited researches, central topics and co-authoring, co-citation and bibliographic coupling networks. The research is based on the need to understand and sustain a research identity on events pointed out by Baum, Lockstone-Binney e Robertson (2013). It is a quantitative, descriptive research, built through bibliometric and sociometric study. For the data analysis, Microsoft Excel and VOSviewer softwares were used. After analyzing the data, it was possible to infer that the research about event management is on the rise, focusing mainly on Australia, the United States and the United Kingdom – countries that have specific higher education courses for the field of event management. A gap of Brazilian production was identified on international bases. Also, thematic trends are education, tourism, marketing, sustainability and green events.

 

 

Purpose: The overall purpose of this article is to provide an overview of studies related to the orchestration of dynamic capabilities. The specific goal is to identify the main paths for a future research agenda. Methodology: A bibliometric study and content analysis on Dynamic Capability Orchestration, using software MaxQda, Bibliometrix, and VosViewer. The collected data resulted in a final sample of 54 articles, published from 2003 to 2021. Results: The results identified four clusters that unfold into 15 research lines. The clusters are: (i) Studies on Business Ecosystems; (ii) Dynamic Capabilities and their Orchestration via Microfoundations; (iii) Internationalization; and (iv) Technology and Digitalization. Conclusions: The analysis of the four clusters and the deepening of research paths showed a relationship between clusters, conceptual elements, and orchestration of capabilities, which are presented as a Dynamic Capability Orchestration Model, with an emphasis on the fields of strategy and innovation. Contributions: The contributions to the studies of dynamic capability orchestration regard the presentation of research clusters that cover the field of study and show routes for future research. These clusters are linked to Business Ecosystems, Orchestration via Micro-foundations, Internationalization, and Technology and Digitalization. Within these groups, there are research flows that articulate referential concepts for creating research lines and new scientific propositions and hypotheses.

 

 

The relevance of employer branding guides its reason for being in the collaborators of the organizations, these being one of the main stakeholders to whom it must guide the nature of marketing, providing value proposals to this important internal client. The objective of this study is to show an overview of the development of research on the subject. Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.

 

 

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.

 

 

Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB). An initial literature review showed that few studies have addressed this issue, which creates opportunities for the development of new research lines. Furthermore, no study had examined the conceptual evolution or whether SRCB is a developed or fragmented theme from an exhaustive compilation of all previous academic research. To address the proposed research questions, we conducted a bibliometric analysis applied to a corpus of manuscripts on SRCB indexed in the Web of Science (WoS) bibliographic database, from its inception in 1991 up to 2019. Co-word analysis provided a structure of conceptual sub-domains classified based on their density and centrality. In addition, thematic networks were extracted that showed the important associations between the main issues that the SRCB community has addressed, which enabled the authors to examine the subject’s intellectual structuring over almost three decades. The findings showed that the research, over time, has focused most on corporate social responsibility (CSR), this being a motor theme between 2013 and 2016. In general, SRCB has been a very fragmented field of study, however in the last three years, it has developed into a distinct entity; in the past, it was basically addressed through CSR. The most productive thematic areas during the last 30 years have been: (a) Research into consumer attitude, (b) research on CSR, and (c) research on social and sustainable consumption behavior. In response to calls for greater theoretical clarification of the SRCB discipline, the authors providing experts and novices with a better understanding of the current state of the art and suggest future research directions.

 

 

Whereas new public management models urge universities to manage available resources more efficiently and effectively, the pressure exerted by the phenomenon of university rankings – referents of the quality and excellence of higher education institutions-has driven universities to strive for better positions in these rankings with the aim of maximizing their reputation. While the effects of the disclosure of university rankings on the one hand and the measurement of efficiency in universities on the other have been widely analysed, little is known about the variables involved in university rankings and their relationship with the efficiency levels of higher education institutions. Therefore, this study aims to identify evidence and/or disagreements within the relevant scientific literature regarding universities’ efficiency levels and their position in the rankings as a causal relationship between efficiency, reputation and market perception. Given this approach, the present study has the objective of exploring what the scientific literature offers regarding these two areas, with the aim of increasing our knowledge on the topic and presenting research opportunities. To this end, a structured intervention process known as the Knowledge Development Process – Constructivist (Proknow-c) is used. As a result, an BP Bibliographic Portfolio is obtained from the most relevant scientific publications, composed of 77 items covering the period of 1995-2016. This portfolio is achieved through a bibliometric and systematic analysis that presents gaps and research opportunities relevant to the proposed subject of interest.

 

 

Research proposal: To present an overview of the use of photo-elicitation in marketing studies and to guide future researchers about the use of audiovisual methods. Methodology/approach: This work has an exploratory approach and, to give more robustness to the theoretical revision, a bibliometric research was carried out. Main results: The results indicate that photo-elicitation is applied in conjunction with other research techniques, with greater use in the self-driven format associated with in-depth interviews. The use of visual techniques is increasing, and also the use of software for better data analysis and presentation of results, which favors application in future marketing research. Theoretical/methodological contributions: Since the researches that use photo-elicitation in marketing are diverse and multifaceted, this study intends to contribute in order to organize and classify them in a judicious way. This may help other researchers who wish to use photo-elicitation as a technique for collecting data in their studies. Relevance/originality: Despite the wealth of information that audiovisual resources can provide, it is noted that there are still few authors in the field of marketing who are dedicated to such an application. This work collaborates with the discussions about techniques of data collection in marketing in the literature of research methodology.