Artículo

Employer branding an exploration of the field of knowledge from bibliometric indicators

Resumen

The relevance of employer branding guides its reason for being in the collaborators of the organizations, these being one of the main stakeholders to whom it must guide the nature of marketing, providing value proposals to this important internal client. The objective of this study is to show an overview of the development of research on the subject. Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.
Farias, Miriam Leite (57220120696); Alcoforado, Daniela Gomes (57219166657); Patriota, Verônyca Kezya Santos Sousa (57226809061); Palha, Armando Perez (57226815268); de Souza-Leão, André Luiz Maranhão (55337966500)
Qualitative research in marketing: Overview of the Brazilian scientific production from 2010 to 2019
2021
10.5585/REMARK.V20I3.16603
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112740906&doi=10.5585%2fREMARK.V20I3.16603&partnerID=40&md5=73a94c0f1af4b927cbabea86a79be751
All Open Access; Gold Open Access
Scopus
Artículo obtenido de:
Scopus
Fuente
0 0 votos
Califica el artículo
Subscribirse
Notificación de
Campus Samborondón
Vía Samborondón Km. 13.5
Call Center: 5150400
metricas@ecotec.edu.ec
Facebook Instagram Youtube

Mapa del sitio