Artículo

Employer branding an exploration of the field of knowledge from bibliometric indicators

Resumen

The relevance of employer branding guides its reason for being in the collaborators of the organizations, these being one of the main stakeholders to whom it must guide the nature of marketing, providing value proposals to this important internal client. The objective of this study is to show an overview of the development of research on the subject. Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.
Alazaiza, Motasem Y.D. (57163913600); Alzghoul, Tharaa M. (59217855400); Ramu, Madhusudhan Bangalore (59458070800); Amr, Salem S. Abu (59454672100); Abushammala, Mohammed F.M. (26647995200); Nassani, Dia Eddin (56461398900)
Global perspectives on industrial wastewater management: A bibliometric analysis of research output
2025
10.1016/j.hazadv.2024.100567
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212578935&doi=10.1016%2fj.hazadv.2024.100567&partnerID=40&md5=15185ee98db54e4a4da6f2c74745a4ea
Department of Civil and Environmental Engineering, College of Engineering, A’Sharqiyah University, Ibra, 400, Oman; Department of Civil Engineering, Faculty of Engineering, Tafila Technical University, Tafila, 66110, Jordan; International College of Engineering and Management, P.O. Box 2511, C.P.O Seeb, P.C. 111, Oman; Department of Civil Engineering, Middle East College, Knowledge Oasis Muscat, PB No 79, Oman; Department of Civil Engineering, Hasan Kalyoncu University, Gaziantep, 27500, Turkey
All Open Access; Gold Open Access
Scopus
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