Artículo

Bibliometric Analysis of Theoretical and Empirical Researches on E-Atmospherics

Resumen

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.
Herrera, Claudio Díaz (57200793587); Díaz, Emilio Moyano (58418447500)
Bibliometrics and semantics in XXI century Chilean social science journals; [Bibliometría y semântica em revistas de ciências sociales chilenas del siglo XXI]
2023
10.5209/rgid.89226
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163831993&doi=10.5209%2frgid.89226&partnerID=40&md5=bb91170f872406e2cf2e48f5dbaf538b
Universidad Católica del Maule, Facultad de Ciencias Sociales y Económicas, Departamento de Ciencias Sociales, Escuela de Trabajo Social, Chile; Universidad de Talca, Facultad de Psicología, Campus Talca, Chile
All Open Access; Gold Open Access
Scopus
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