Artículo

Bibliometric Analysis of Theoretical and Empirical Researches on E-Atmospherics

Resumen

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.
Lizano-Mora, Henry (57222548433); Palos-Sanchez, Pedro R. (57193833640); Aguayo-Camacho, Mariano (57193831139)
The evolution of business process management: A bibliometric analysis
2021
10.1109/ACCESS.2021.3066340
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103151266&doi=10.1109%2fACCESS.2021.3066340&partnerID=40&md5=1c33c408adbab0bc0582c2eecab4f675
All Open Access; Gold Open Access; Green Open Access
Scopus
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