Bibliometric Analysis of Theoretical and Empirical Researches on E-Atmospherics 2019

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.

Autores	de Oliveira, AN; Pereira, JJD; Rodrigues, CML
Título	Bibliometric Analysis of Theoretical and Empirical Researches on E-Atmospherics
Afiliaciones	Universidade de Brasilia; Universidade de Brasilia; Universidade de Brasilia
Año	2019
DOI	10.23925/2178-0080.2017v21i1.37681
Tipo de acceso abierto	gold, Green Submitted
Referencia	WOS:000462086400002
Artículo obtenido de:	WOS

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Bibliometric Analysis of Theoretical and Empirical Researches on E-Atmospherics

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Campus Samborondón

Campus Samborondón

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