Use of Corporate and Consumer Knowledge in Product Development: Bibliometric and Systemic Analysis 2018

Companies need to be agile to face today’s market competition, as well as the demand for new products from consumers. In this context, product development can benefit from corporate knowledge and consumer knowledge to reduce the time to launch new products. This article review study seeks to locate studies related to this subject, as well as opportunities for new research. To this end, the ProKnow-C process was used to select a bibliographic portfolio and conduct bibliometric analysis and systemic analysis. In the first stage, 23 articles were selected. They were analyzed quantitatively to identify the most important studies, authors and journals. In the systemic analysis the articles were evaluated in order to identify gaps in the research related to the topic.

Autores	Kulaitis, AC; Borsato, M; Gobbo, O
Título	Use of Corporate and Consumer Knowledge in Product Development: Bibliometric and Systemic Analysis
Afiliaciones	Universidade Tecnologica Federal do Parana
Año	2018
DOI	10.3233/978-1-61499-898-3-401
Tipo de acceso abierto
Referencia	WOS:000468226300040
Artículo obtenido de:	WOS

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Use of Corporate and Consumer Knowledge in Product Development: Bibliometric and Systemic Analysis

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