Artículos

Since the beginning of the research on the family business and rural economy, there has been a problem with the delimitation of the concepts. Given this problem, this study’s main objective was to identify and visualize the intellectual structure of these two issues through scientific maps. To meet this objective, an evaluation of scientific performance and production was carried out with bibliometric indicators to extract the main research topics around these two areas through an analysis of the co-occurrence of keywords with scientific maps. The results show that research on family businesses and rural economy is booming, especially on family businesses that have higher productivity and performance. Regarding the main topics studied regarding family businesses and the rural economy, a total of 16 main themes were detected, highlighting the topic of entrepreneurship. The study of land management in transboundary environments is a potential line of future research.

Solid-state batteries (SSBs) offer significant improvements in safety, energy density, and cycle life over conventional lithium-ion batteries, with promising applications in electric vehicles and grid storage due to their non-flammable electrolytes and high-capacity lithium metal anodes. However, challenges such as interfacial resistance, low ionic conductivity, and manufacturing scalability hinder their commercial viability. This study conducts a comprehensive scientometric analysis, examining 131 peer-reviewed SSB research articles from IEEE Xplore and Web of Science databases to identify key thematic areas and bibliometric patterns driving SSB advancements. Through a detailed analysis of thematic keywords and publication trends, this study uniquely identifies innovations in high-ionic-conductivity solid electrolytes and advanced cathode materials, providing actionable insights into the persistent challenges of interfacial engineering and scalable production, which are critical to SSB commercialization. The findings offer a roadmap for targeted research and strategic investments by researchers and industry stakeholders, addressing gaps in long-term stability, scalable production, and high-performance interface optimization that are currently hindering widespread SSB adoption. The study reveals key advances in electrolyte interface stability and ion transport mechanisms, identifying how solid-state electrolyte modifications and cathode coating methods improve charge cycling and reduce dendrite formation, particularly for high-energy-density applications. By mapping publication growth and clustering research themes, this study highlights high-impact areas such as cycling stability and ionic conductivity. The insights from this analysis guide researchers toward impactful areas, such as electrolyte optimization and scalable production, and provide industry leaders with strategies for accelerating SSB commercialization to extend electric vehicle range, enhance grid storage, and improve overall energy efficiency.

The marketing technology ecosystem is rapidly evolving, integrating digital tools and platforms to transform marketing practices. This study analyses this dynamic and diverse field, addressing research trends, theoretical foundations and future directions. This research uses a multimethod approach combining bibliometric analysis, systematic literature review and content analysis. The study analyzed 144 articles from 2017 to 2024, using the theory, context, characteristics and method (TCCM) framework to structure the findings. Key research themes include artificial intelligence (AI), blockchain, digital marketing and customer experience. Journals like Industrial Marketing Management dominate the field, with the United States and the United Kingdom (UK) leading in publications; theoretical foundations focus on service-dominant logic (SDL), digital transformation, and ecosystem perspectives. Commonly used theories include technology acceptance models and dynamic capabilities, applied across various industries and digital platforms. Research methods range from quantitative surveys to qualitative case studies and emerging AI-driven analytics. The study highlights the field’s rapid evolution and diverse, interdisciplinary nature, combining various perspectives and expertise. Exciting future research directions include integrating emerging technologies, exploring sustainability and ethical implications, and developing more sophisticated, multimethod approaches to capture the complexity of marketing technology ecosystems.

Objective: To characterize the articles published in the Finlay journal during the period between 2011 and 2022. Materials and methods: An observational, descriptive, bibliometric study was carried out on the articles published in the Finlay journal. The universe consisted of 525 articles. Sampling techniques were not used. The analyzed variables were number of articles, year of publication, number of authors, origin of the authors, type of article, main theme of the articles, type of study, number of references, number of 5-year-old references, number of citations per article and number of citations received by the journal per year. A descriptive statistics and bibliometrics were used. Results: The year 2021 stood out with 60 research works (11.38 %). Articles with three authors prevailed (155; 29.52 %), Cienfuegos stood out with 1,074 authors (59.40 %) and original articles (OA) predominated (243; 46.28 %). Images in medicine (IM) had the highest Price’s Index (0.80). Among the OA, research works with an observational-descriptive approach prevailed (225 published articles, which accounted for 92.59 % out of the total number of OA). Research related to cardiovascular diseases predominated (116; 22.09 %). A total of 4,870 citations were received, most of them from 2017, with a number of corrected citations (NCC) of 38.3. Meanwhile, the year 2020 had an impact factor (IF) of 3.27. Conclusions: The Finlay journal is a scientific body for the dissemination of research results with extensive achievements and experiences in editorial management. Its growth has been exponential in terms of the number of articles published, prevailing the year 2021. Its issues include research works that show the collaboration between national and foreign authors, highlighting the results of the Cienfuegos province’s researchers. In this regard, the topics focus on health problems that are included in the sector’s priority health programs, based on original research to a greater extent and coupled with a higher number of citations received especially in 2017.

The need for sophisticated traceability systems has become essential in increasingly complex and globalized supply chains. The convergence of Blockchain (BC), Internet of Things (IoT), and Artificial Intelligence (AI) technologies offers promising solutions to enhance traceability systems across various sectors, particularly supply chain management (SCM). This paper presents a comprehensive bibliometric and systematic literature review to explore emerging trends, research patterns, and methodologies in integrating BC, IoT, and AI into traceability systems. In the study, 530 documents from the SCOPUS database for bibliometric analysis were examined, alongside a detailed review of 43 selected articles from multiple databases. The findings highlighted a significant increase in research output in recent years, with a dominant focus on agricultural supply chains and SCM. Notably, India and China lead the field in publications and citations. Furthermore, key authors and influential journals significantly contributed to advancing the research. The analysis also revealed a predominance of experimental and hybrid research methodologies, with Ethereum and Hyperledger Fabric emerging as the most widely adopted platforms for system implementations. The study identified critical research trends, including the growing role of AI-driven analytics, the importance of real-time IoT data collection, and the critical need for secure, tamper-proof data provided by BC. However, challenges, such as interoperability, scalability, and standardization, remain hindering the widespread adoption of these technologies. The paper proposes a four-layer conceptual framework for integrating BC, IoT, and AI into future traceability systems, emphasizing their potential to enhance transparency, security, and efficiency across various application areas. The paper concludes by offering directions for future research, highlighting the need for more empirical studies, industry-specific frameworks, and standardization to overcome existing limitations.

High entropy ceramics (HECs) represent a novel class of materials characterized by their unique multi-principal element compositions and exceptional properties. This study investigates the mechanical and thermal properties of high entropy ceramics through a comprehensive bibliometric analysis of 395 Scopus-indexed articles. Biblioshiny, VOSviewer and Gephi software are used to analyze different data linked with these articles. Data from abstracts are analyzed to identify properties like thermal conductivity, hardness, fracture toughness, etc Computer vision has been applied in data extraction and property characterization of HEC. Investigation reveals significant insights into the co-occurrence of keywords related to various mechanical properties, such as fracture toughness and compressive strength, alongside thermal characteristics like thermal conductivity. Visualizing these relationships highlights research clusters and identifies gaps in the current literature, paving the way for future exploration in this promising field.

This study conducts a bibliometric analysis of academic papers and conference proceedings related to tablet dispensers, medicine dispensers, and pill dispensers within the framework of Sustainable Development Goal 03: Good Health and Well-Being. The analysis spans literature published between 1997 and 2023. Utilizing the Web of Science database, the study employs keywords such as “tablet dispenser,” “medicine dispenser,” and “pill dispenser” to gather relevant English-language papers classified as Proceeding Papers or Articles. The inclusion and exclusion criteria filtered 79 initial records down to 40, focusing on articles pertinent to SDG 03. Data analysis was performed using the Biblioshiny App through RStudio, examining publication trends, authorship patterns, citation networks, and other bibliometric indicators. The findings reveal a steady increase in research output, moderate citation impact, extensive references, and collaborative authorship, with limited international collaboration. The study underscores the growing interest and research activity in robotic tablet dispensing machines for elderly care while highlighting areas for further global engagement.

Since it was released in November 2022, ChatGPT has been exerting revolutionary influence on the realm of higher education. In order to obtain a comprehensive understanding of the research landscape, we conduct a systematic literature review on the studies of ChatGPT used in higher education. Both quantitative and qualitative methods were adopted to bibliometrically examine the included literature selected from Web of Science and Scopus through the PRISMA protocol. Tools of VOSviewer and CitNetExplorer were employed to visualize the citation information. Our findings showed that the recent two years witnessed an ever-growing popularity of this research theme. Citation information analysis reveals the most influential authors, countries, sources, organizations and four focused topics. The disciplinary distribution of related research indicates a wide range of categories. More importantly, ChatGPT was found to be versatile in assisting teachers, students and researchers with a variety of tasks, and the factors influencing the acceptance of this technology among college students could be investigated through models like TAM, UTAUT and their extensions. We suggest future studies to focus on the ways to address the limitations and ethical issues of ChatGPT through AI literacy cultivation and joint efforts of all stakeholders.

Branding has emerged as a multidiscipline with complication, conveyed by integrated digital technologies, AI, and rich linguistic approaches. This paper depicts the research landscape at the juncture of branding and linguistics, supported by VOSviewer, Biblioshiny, and CiteSpace in pinpointing key trends, themes, and collaboration networks. Drawing on data collected from Scopus, this study investigates the shifts in traditional branding strategies caused by technologies of machine learning, sentiment analysis, and social media platforms. It highlights the contributions made by leading authors, major publication sources, and patterns of international collaboration in influential works. Finally, thematic and co-occurrence analysis shows significant movement into data-based and computational approaches. This also points out some research gaps in the field of digital branding’s long-term effects, ethical considerations of AI-photo strategies, and multilingual branding approaches that provide a useful basis for future research and practical application innovation in the field of branding. © 2025, Econjournals.

The digital technologies are transforming the financial markets and may prove to be a game-changer in terms of attaining SDG objectives over time. As a result, UN agencies have begun to prioritize the utilization of the digital revolution to advance SDGs. There is a growing body of literature on the use of digital money to achieve sustainability objectives. As businesses commit to protecting the environment, natural systems, and society, consumer eco-awareness has elevated the importance of the issue in the field of sustainable digital finance. The rationale behind this study is to unify the fragmented literature on digital money and to present a clear conceptual framework for sustainable digital finance in order to advance sustainability goals. Specifically, the study aims to investigate the evolution of sustainable digital finance through analyzing publication and citation trends, developing an author-country-keyword framework, and exploring the significant themes and subjects emerging from the field of sustainable digital finance. Additionally, the study examines ongoing shifts in the digital finance sector and the digital sustainable revolution, which can help us harness technology for social good (Grand Challenge: social work) and move closer to achieving sustainable development goals. We employ a two-tiered analytic strategy, comprising of bibliometric analysis and an integrated literature evaluation of 168 publications from the Web of Science database. In addition to descriptive and thematic analysis, the findings provide us with seven relevant themes (financial involvement and participation, sustainable financial development, green finance, digital venture capital, fintech, financial performance, and digital strategy) and four prominent aggregate dimensions (digital financial inclusion, digital sustainable revolution, digital financial transformation, and harness technology for social good), which will be included in the conceptual framework for future research endeavors. The paper concludes with the policy implications of the findings.

Aim: This study aims to evaluate the research movements in the Digital Health topic through the most cited 100 products. Material and Method: Top-100 list was obtained by the help of Web of Science Core Collection (www.webofknowledge.com) database. Bibliometric analysis was employed to analyze the documents in detail in the area in question. Altmetric attention score provided by altmetric analysis was utilized to demonstrate the effect of articles on social media. Multiple linear regression analyses were applied to reveal related factors of Citation Count and Altmetric Attention Score. Results: The most-cited 100 papers in Digital Health topic were observed to be published between 2010 and 2020. Mean and standard deviation of the Citation Counts were 141.4±78. A poor positive association is noted between Citation Count and Altmetric Attention Score (r=0.256, p=0.012). Multiple linear regression analysis findings show that “Q2 level (p=0.050)”, “AAS” (p=0.002”), “Since 2013 Usage Count (p<0.001)” and “Duration after Publication (p=0.002)” are significant factors for Citation Count, while “Page Count (p=0.013)” and “5-Year-IF (p<0.001)” are factors associated with Altmetric Attention Score. Conclusion: The findings provide an opportunity to investigate the most current improvements in Digital Health, and its guidance on research and development offers the exploration gaps to fill over this field.

The rapid expansion of information technology and the intensification of population aging are two prominent features of contemporary societal development. Investigating older adults’ acceptance and use of technology is key to facilitating their integration into an information-driven society. Given this context, the technology acceptance of older adults has emerged as a prioritized research topic, attracting widespread attention in the academic community. However, existing research remains fragmented and lacks a systematic framework. To address this gap, we employed bibliometric methods, utilizing the Web of Science Core Collection to conduct a comprehensive review of literature on older adults’ technology acceptance from 2013 to 2023. Utilizing VOSviewer and CiteSpace for data assessment and visualization, we created knowledge mappings of research on older adults’ technology acceptance. Our study employed multidimensional methods such as co-occurrence analysis, clustering, and burst analysis to: (1) reveal research dynamics, key journals, and domains in this field; (2) identify leading countries, their collaborative networks, and core research institutions and authors; (3) recognize the foundational knowledge system centered on theoretical model deepening, emerging technology applications, and research methods and evaluation, uncovering seminal literature and observing a shift from early theoretical and influential factor analyses to empirical studies focusing on individual factors and emerging technologies; (4) moreover, current research hotspots are primarily in the areas of factors influencing technology adoption, human-robot interaction experiences, mobile health management, and aging-in-place technology, highlighting the evolutionary context and quality distribution of research themes. Finally, we recommend that future research should deeply explore improvements in theoretical models, long-term usage, and user experience evaluation. Overall, this study presents a clear framework of existing research in the field of older adults’ technology acceptance, providing an important reference for future theoretical exploration and innovative applications.

Eye tracking plays a crucial role in consumer research. The aim of this work is to present the statuses of studies that used eye tracking as an instrument in consumer research to investigate food from a marketing perspective. For this purpose, a bibliometric review of 118 articles from the Business Source Premier and Web of Science Core Collection database was compiled. The bibliometric review provides information on publication trends, leading authors, collaborative networks, journals, institutions, countries, articles, keywords, and themes investigated. Publications in the research field have appeared since 2011, primarily in Europe, the United States, and Uruguay. Three areas of research streams were identified: (1) how consumers became aware of and chose food, (2) nutritional information and its impact, and (3) how food information and its visual attention led to certain consumer behavior. The bibliographic review summarized past research directions and, thus, identified possibilities for future research streams.

Customer retention is crucial for businesses because it ensures the ongoing operation of a company’s activities. Hence, companies must adopt suitable and inventive tactics to maintain customer retention. This study employed bibliometric analysis spanning the past decade to identify factors associated with customer retention that can be observed through data visualization networks, overlays, and density maps. The study involved analyzing a compilation of pertinent journals and scientific publications using the software tools Publish or Perish and VOSviewer. A total of 200 research articles were acquired from Google Scholar and subjected to analysis using the Publish or Perish tool. During the period from 2013 to 2023, there was a variable pattern observed in CR, as evidenced by fluctuations in both the quantity of research articles published and the number of citations received. The network visualization results indicate a strong correlation between customer retention and factors such as customer satisfaction, customer loyalty, and customer relationships. The overlays’ results for price, product, and cost exhibit the darkest colors, specifically purple. Conversely, keywords such as strategy, experience, and corporate image are represented by lighter colors, notably yellow. At that time, the colors that stood out the most were associated with density analysis, such as customer retention and customer satisfaction. In contrast, keywords such as competition, effort, price, challenge, success, and brand appeared less prominent.

Introduction/Objective: This is a quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area “Business, Management and Accounting” concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and “Sustainability” was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term “competitive advantage” separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.

Study Purpose: The objective of this study is to analyze Journal of Marketing’s (JM) publications, identifying elements that can be used in high impact research and in the academic environment. Methodology / approach: In this bibliometric study 123 papers from JM and 9,351 references used by them were analyzed. The paper’s analysis included authors and their countries, institutions, editors, supports, methodologies, keywords, themes and structures from the titles, abstracts and results. The references’ analysis included the journals, the themes, the publication’s cycles and the frequencies. Relevance / originality: High-impact journals publication is sought after by researchers from the different areas of knowledge. In Marketing, the JM is the journal with the highest academic impact and its publications tend to indicate the state of the art in Marketing. Main results: Authors Rajdeep Grewal and Jan Wieseke published the most. The methodology used was predominantly quantitative The most frequent themes were “Products, Brands, Communication and Price” and ” Marketing Strategies and International Marketing”. 27% of the references were published less than 5 years before the article and 35% were repeated in more than two papers. The main references by topic are also presented. Theoretical / methodological contributions: The results allow (1) researchers to adjust their work, increasing the possibility of high impact publications, (2) academics to identify references for high quality teaching, and (3) national journals to reflect on how to expand their relevance.

In recent years, the rise of e-commerce has prompted the emergence of electronic marketplaces, or e-marketplaces, which act as intermediaries in the buying and selling process, bringing together several vendors to offer a wide range of products and services to customers, generating modalities such as business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C) e-marketplaces. E-marketplaces offer advantages such as access to potential buyers, business and product visibility, the reduction of transaction costs, the comparison of offers and prices among competitors, and the ease of business internationalization. However, the success of e-marketplace business models depends on the sustainability of these platforms, which must involve different stakeholders in order to meet economic, environmental, and social objectives. Therefore, this study presents a bibliometric analysis and systematic review of e-marketplaces, open innovation, and sustainability for the last ten, five, and two years. The analysis includes the number, types, and subject areas of documents published each year, as well as considerations such as the most-cited publications and the leading authors, journals, countries, and institutional affiliations. The analysis also includes a study of the relevant concepts in the publications and their relationships, identifying the predominant topics related to e-marketplaces, open innovation, and sustainability. The results indicate a focus on subject areas such as social sciences, environmental sciences, energy, business, management, and accounting, which is consistent with the economic, environmental, and social dimensions of sustainability. The findings show that e-marketplaces, open innovation, and sustainability are closely related to concepts such as sustainable development, e-commerce, digital marketing, China (the leading country in terms of publications in all periods), logistics, supply chain management, big data, planning, and decision making. Future works should address traffic congestion and environmental impact, new delivery practices in last-mile logistics, and the motives for users’ engagement in e-marketplaces. Likewise, future research can be oriented toward sustainability dimensions and stakeholders’ integration through open innovation and toward the limitations of SMEs in order to access and benefit from digital platforms.

This article aims to identify the main aspects discussed by scholars regarding business model components. The methodology used was a bibliometric study, based on the Law of Zipf, whose keywords form “Business model” and “components”. Data were collected from the Capes scientific journals database from 2009 to 2014 and from the Web of Science database. The extracted articles underwent descriptive analysis and the data extracted from the Web of Science were processed through Bibexcel Software, in which it was possible to generate a citation matrix that was managed by the Ucinet64 software, generating a list of authors by importance according to the number of citations and their respective relations of co-citations. The results allowed to identify the main research streams about business model components addressed by the scholars, highlighting value proposition, clients, infrastructure, resources, revenue model and costs.

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.

Research proposal: To present an overview of the use of photo-elicitation in marketing studies and to guide future researchers about the use of audiovisual methods. Methodology/approach: This work has an exploratory approach and, to give more robustness to the theoretical revision, a bibliometric research was carried out. Main results: The results indicate that photo-elicitation is applied in conjunction with other research techniques, with greater use in the self-driven format associated with in-depth interviews. The use of visual techniques is increasing, and also the use of software for better data analysis and presentation of results, which favors application in future marketing research. Theoretical/methodological contributions: Since the researches that use photo-elicitation in marketing are diverse and multifaceted, this study intends to contribute in order to organize and classify them in a judicious way. This may help other researchers who wish to use photo-elicitation as a technique for collecting data in their studies. Relevance/originality: Despite the wealth of information that audiovisual resources can provide, it is noted that there are still few authors in the field of marketing who are dedicated to such an application. This work collaborates with the discussions about techniques of data collection in marketing in the literature of research methodology.

Marketing researchers have the responsibility to promote their field of study, developing models and tools, and suggesting best practices that favour marketing practitioners as well. In this sense, both current practices and consumer behavior are investigated. However, consumer behavior should not be seen as a whole on itself. Based on this issue, we investigated the publication in marketing in Brazil. Through a desk research using bibliometric analysis techniques over 520 journal issues and 28 conference proceedings were analyzed. In order to evaluate the evolution of the publication in marketing, we selected the two oldest management journals (RAUSP of FEA/USP and RAE of EAESP/FGV) and the three main national events in the area (SEMEAD, EnANPAD and EMA). Papers published between 1947 and 1976 in RAUSP were analyzed in printed editions. The others were obtained through the website of the events and of the journals. In all, 2,715 marketing articles were identified. We noticed that there is a growing concentration of studies on consumer behavior. Other authors point to this situation, stressing that excessive focus on consumer behavior might reduce studies on strategy and decision making. Thus, the results suggest that marketing scholars rethink the scope of the field and their research activities, strengthening more applied studies to the reality of managers.