Artículo

Franchising research on emerging markets: Bibliometric and content analyses

Resumen

This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.
Jia, Hongying (59471412300)
A review of research progress in the design history of everyday life
2025
10.1016/j.heliyon.2024.e40865
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211984792&doi=10.1016%2fj.heliyon.2024.e40865&partnerID=40&md5=5c58bbe4f9ad1afbb0b67fb0223849fd
Tongji University, College of Design and Innovation, Shanghai, China
All Open Access; Gold Open Access
Scopus
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Scopus
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