Artículo

Emerging trends in the literature about customer engagement: A bibliometric analysis

Resumen

Customer engagement is one of the topics that most arouses the attention of marketing professionals and academics today. This article aimed to contribute to general knowledge on this topic by mapping scientific research in this area of knowledge. For this purpose, a bibliometric and network analysis was carried out, using as a source the records in the Scopus and Web of Science databases. The main conclusions show that, despite being a recent subject, the study of customer engagement has prospered significantly. Also, four main lines or currents of work were identified in which the interests of researchers on this topic are concentrated. Finally, the contributions, limitations, and agenda for future studies are presented.
De Iuliis, Melissa (57204807865); Cardoni, Alessandro (57200816744); Paolo Cimellaro, Gian (58916210700)
Resilience and safety of civil engineering systems and communities: A bibliometric analysis for mapping the state-of-the-art
2024
10.1016/j.ssci.2024.106470
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85186519876&doi=10.1016%2fj.ssci.2024.106470&partnerID=40&md5=9bd8cb41d13f5a4026706ab508301d02
Dept. of Structural and Geotechnical Engineering, Sapienza University of Rome, Via Eudossiana, 18, Rome, Italy; Dept. of Structural, Geotechnical and Building Engineering, Politecnico di Torino, Corso Duca degli Abruzzi, 24, Torino, Italy
All Open Access; Hybrid Gold Open Access
Scopus
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