Artículo

Study on marketing research and its importance in export processes: Bibliometric and thematic analysis in Scopus

Resumen

Objective. To examine marketing research production and its relationship with export processes in organizations between 1961 and 2020. Methodology. Several criteria for scientific production in the subject of study are proposed, and different bibliometric indicators were analyzed with the Bibliometrix (R statistical programming) and VOSviewer tools, yielding 289 documents through the Scopus bibliographic database. Results. The study identified elements such as the main and secondary nodes in the co-occurrence of keywords, the main sources of publication in the topics studied, the authors who contributed the most per country, and the articles with the greatest impact. Conclusions. Since 2000, there has been a significant increase in research on marketing related to export processes in organizations; a minor portion of the total production is focused on researching the areas studied in small and medium-sized enterprises.
Li, Huike (58483126400); Li, Bo (55555125500)
The state of metaverse research: a bibliometric visual analysis based on CiteSpace
2024
10.1186/s40537-024-00877-x
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181874649&doi=10.1186%2fs40537-024-00877-x&partnerID=40&md5=5385c9710572959722f9a4055717fd27
College of Home and Art Design, Northeast Forestry University, 26, Hexing Street, Nangang District, Harbin, 150040, China
All Open Access; Gold Open Access; Green Open Access
Scopus
Artículo obtenido de:
Scopus
Fuente
0 0 votos
Califica el artículo
Campus Samborondón
Vía Samborondón Km. 13.5
Call Center: 5150400
metricas@ecotec.edu.ec
Facebook Instagram Youtube

Mapa del sitio