Artículo

Study on marketing research and its importance in export processes: Bibliometric and thematic analysis in Scopus

Resumen

Objective. To examine marketing research production and its relationship with export processes in organizations between 1961 and 2020. Methodology. Several criteria for scientific production in the subject of study are proposed, and different bibliometric indicators were analyzed with the Bibliometrix (R statistical programming) and VOSviewer tools, yielding 289 documents through the Scopus bibliographic database. Results. The study identified elements such as the main and secondary nodes in the co-occurrence of keywords, the main sources of publication in the topics studied, the authors who contributed the most per country, and the articles with the greatest impact. Conclusions. Since 2000, there has been a significant increase in research on marketing related to export processes in organizations; a minor portion of the total production is focused on researching the areas studied in small and medium-sized enterprises.
Autores
Zapata, WAM; Caicedo, MIG; Martinez, AV
Título
Study on marketing research and its importance in export processes: Bibliometric and thematic analysis in Scopus
Afiliaciones
Año
2021
DOI
10.16967/23898186.720
Tipo de acceso abierto
Green Submitted
Referencia
WOS:000732622200008
Artículo obtenido de:
WOS
Fuente
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