Artículo

Study on marketing research and its importance in export processes: Bibliometric and thematic analysis in Scopus

Resumen

Objective. To examine marketing research production and its relationship with export processes in organizations between 1961 and 2020. Methodology. Several criteria for scientific production in the subject of study are proposed, and different bibliometric indicators were analyzed with the Bibliometrix (R statistical programming) and VOSviewer tools, yielding 289 documents through the Scopus bibliographic database. Results. The study identified elements such as the main and secondary nodes in the co-occurrence of keywords, the main sources of publication in the topics studied, the authors who contributed the most per country, and the articles with the greatest impact. Conclusions. Since 2000, there has been a significant increase in research on marketing related to export processes in organizations; a minor portion of the total production is focused on researching the areas studied in small and medium-sized enterprises.
Jia, Hongying (59471412300)
A review of research progress in the design history of everyday life
2025
10.1016/j.heliyon.2024.e40865
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211984792&doi=10.1016%2fj.heliyon.2024.e40865&partnerID=40&md5=5c58bbe4f9ad1afbb0b67fb0223849fd
Tongji University, College of Design and Innovation, Shanghai, China
All Open Access; Gold Open Access
Scopus
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Scopus
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