Artículo

City brand evolution research and future agenda: bibliometric and science mapping analysis

Resumen

This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research.
https://doi.org/10.56294/dm2024304
Producción científica de los jurados de tesis de una universidad pública peruana: Un estudio bibliométrico
2024
hybrid
https://dm.saludcyt.ar/index.php/dm/article/download/304/460
Edwin Gustavo Estrada-Araoz; Guido Raúl Larico-Uchamaco; José Octavio Ruiz-Tejada; Jair Emerson Ferreyros-Yucra; Alex Camilo Velasquez-Bernal; Cesar Elias Roque-Guizada; María Isabel Huamaní-Pérez; Yasser Malaga-Yllpa
Universidad Nacional Amazónica de Madre de Dios. Puerto Maldonado, Perú; 2 Universidad Nacional de Cañete. Cañete, Perú; Universidad Nacional de Educación Enrique Guzmán y Valle. Lima, Perú; Universidad Andina Néstor Cáceres Velásquez. Juliaca, Perú; Universidad Andina del Cusco. Cusco, Perú; Universidad Nacional Amazónica de Madre de Dios. Puerto Maldonado, Perú
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