City brand evolution research and future agenda: bibliometric and science mapping analysis 2022

This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research.

Autores	Oliva, EJD; Sanchez-Torres, JA; Nino, JSS
Título	City brand evolution research and future agenda: bibliometric and science mapping analysis
Afiliaciones	Universidad Nacional de Colombia; Universidad de Medellin; Universidad Nacional de Colombia
Año	2022
DOI	10.1016/j.heliyon.2022.e10031
Tipo de acceso abierto	Green Published, gold
Referencia	WOS:000843528900018
Artículo obtenido de:	WOS

Artículo

City brand evolution research and future agenda: bibliometric and science mapping analysis

Resumen

Autores

Título

Afiliaciones

Año

DOI

Tipo de acceso abierto

Referencia

Artículo obtenido de:

Campus Samborondón

Campus Samborondón

Mapa del sitio