Artículo

Bibliometric Study Of The Innovation And Marketing Of Services In The Restaurant Industry

Resumen

The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which It combined the incidence of the topics innovation and marketing of services within this very particular industry. The methodology used for this article was through a systematic review that focused particularly on the study and analysis of the literature through a bibliometric study where it was possible to include research carried out at an empirical and retrospective level. These articles were extracted from the LENS.ORG database. It concludes by stating that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered, as well as the satisfaction perceived by customers.
Lukose, Alan (59474454600); Cleetus, Regina Sibi (59318335600); Divya, H. (59475907700); Saravanakumar, T.M. (59476207200); Jose, Jobin (58332123800)
Exploring the Intersection of Brands and Linguistics: A Comprehensive Bibliometric Study
2025
10.32479/irmm.17538
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212284847&doi=10.32479%2firmm.17538&partnerID=40&md5=a455e4795f4227901a25ad6d3e804171
Prajyoti Niketan College, Kerala, Thrissur, India; Mar Ivanios College (Autonomous), Kerala, Thiruvananthapuram, India; Sree Narayana College, Palakkad, Kerala, Alathur, India; Chikkaiah Naicker College, Tamilnadu, Erode, India; Marian College Kuttikkanam (Autonomous), Kerala, Kuttikkanam, India
All Open Access; Gold Open Access
Scopus
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