Artículo

Bibliometric Study Of The Innovation And Marketing Of Services In The Restaurant Industry

Resumen

The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which It combined the incidence of the topics innovation and marketing of services within this very particular industry. The methodology used for this article was through a systematic review that focused particularly on the study and analysis of the literature through a bibliometric study where it was possible to include research carried out at an empirical and retrospective level. These articles were extracted from the LENS.ORG database. It concludes by stating that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered, as well as the satisfaction perceived by customers.
Farias, Miriam Leite (57220120696); Alcoforado, Daniela Gomes (57219166657); Patriota, Verônyca Kezya Santos Sousa (57226809061); Palha, Armando Perez (57226815268); de Souza-Leão, André Luiz Maranhão (55337966500)
Qualitative research in marketing: Overview of the Brazilian scientific production from 2010 to 2019
2021
10.5585/REMARK.V20I3.16603
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112740906&doi=10.5585%2fREMARK.V20I3.16603&partnerID=40&md5=73a94c0f1af4b927cbabea86a79be751
All Open Access; Gold Open Access
Scopus
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