Bibliometric Study Of The Innovation And Marketing Of Services In The Restaurant Industry 2021

The main objective of this research is to establish the most important advances and research related to the discipline of innovation and service marketing through scientific production within the restaurant industry through a bibliometric study of the literature in which It combined the incidence of the topics innovation and marketing of services within this very particular industry. The methodology used for this article was through a systematic review that focused particularly on the study and analysis of the literature through a bibliometric study where it was possible to include research carried out at an empirical and retrospective level. These articles were extracted from the LENS.ORG database. It concludes by stating that it is essential to understand the processes related to innovation, transforming ideas into facts, and facts into market positioning. Innovating is being able to visualize all those situations in a way to do things faster, cheaper and easier; while the marketing study presented strategic frameworks in the continuous search for both the service offered, as well as the satisfaction perceived by customers.

Autores	Alejandro, M; Cesena, M
Título	BIBLIOMETRIC STUDY OF THE INNOVATION AND MARKETING OF SERVICES IN THE RESTAURANT INDUSTRY
Afiliaciones	Universidad Autonoma de Baja California
Año	2022
DOI	10.19053/01211048.14317
Tipo de acceso abierto	gold
Referencia	WOS:000934056500002
Artículo obtenido de:	WOS

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Bibliometric Study Of The Innovation And Marketing Of Services In The Restaurant Industry

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