Producción Científica

Objective. To examine marketing research production and its relationship with export processes in organizations between 1961 and 2020. Methodology. Several criteria for scientific production in the subject of study are proposed, and different bibliometric indicators were analyzed with the Bibliometrix (R statistical programming) and VOSviewer tools, yielding 289 documents through the Scopus bibliographic database. Results. The study identified elements such as the main and secondary nodes in the co-occurrence of keywords, the main sources of publication in the topics studied, the authors who contributed the most per country, and the articles with the greatest impact. Conclusions. Since 2000, there has been a significant increase in research on marketing related to export processes in organizations; a minor portion of the total production is focused on researching the areas studied in small and medium-sized enterprises.

This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research.

Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing. However, bibliometric research that organizes this production is scarce. Thus, this study aims to provide a bibliometric view of marketing-related CSR research, identifying this field’s state-of-the-art literature. Two thousand and forty-two articles were collected through the Web of Science (WoS) platform. Data were analyzed using VOSviewer software to map the data graphically. The results show that: (a) the literature on CSR in the marketing area is growing; (b) five articles alone accounted for 9940 citations, and there are several prolific authors; (c) the prominent journals identified in this research published 42.16% of the total; (d) The “Journal of Business Ethics” is the leader in the number of publications, followed by “Sustainability,” which has shown strong growth in recent years, and; (e) The US is the leading country, according to the number of articles and citations. The keyword trending network analysis revealed that CSR is becoming a strategic marketing approach for companies. This study offers an insight into the state-of-the-art and trends identification in CSR and marketing.

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric technique using different refinement criteria to obtain the information, the keywords “sustainability” and “marketing” were used as a search method in the titles, abstracts and keywords. Of the selected documents, it was also refined by areas of interest and the period 2016 to 2021 was considered, resulting in 1,310 documents in Scopus and 1,992 in Web Of Science, giving a total of 3302 the final sum of both amounts. The main findings, the sustainable marketing issue is a frontier issue in the sciences that is growing in the last 6 years, which has been applied in the business and academic world, various business opportunities were detected, in which the innovation, knowledge, emerging markets, business models, market orientation, consumer behavior, stakeholder, and social and corporate responsibility are the area’s most closely related to sustainable marketing. Limitations which study only includes the literature of the aforementioned search engines and the criteria established in the methodology.