Producción Científica

 

 

Purpose: The overall purpose of this article is to provide an overview of studies related to the orchestration of dynamic capabilities. The specific goal is to identify the main paths for a future research agenda. Methodology: A bibliometric study and content analysis on Dynamic Capability Orchestration, using software MaxQda, Bibliometrix, and VosViewer. The collected data resulted in a final sample of 54 articles, published from 2003 to 2021. Results: The results identified four clusters that unfold into 15 research lines. The clusters are: (i) Studies on Business Ecosystems; (ii) Dynamic Capabilities and their Orchestration via Microfoundations; (iii) Internationalization; and (iv) Technology and Digitalization. Conclusions: The analysis of the four clusters and the deepening of research paths showed a relationship between clusters, conceptual elements, and orchestration of capabilities, which are presented as a Dynamic Capability Orchestration Model, with an emphasis on the fields of strategy and innovation. Contributions: The contributions to the studies of dynamic capability orchestration regard the presentation of research clusters that cover the field of study and show routes for future research. These clusters are linked to Business Ecosystems, Orchestration via Micro-foundations, Internationalization, and Technology and Digitalization. Within these groups, there are research flows that articulate referential concepts for creating research lines and new scientific propositions and hypotheses.

 

 

The relevance of employer branding guides its reason for being in the collaborators of the organizations, these being one of the main stakeholders to whom it must guide the nature of marketing, providing value proposals to this important internal client. The objective of this study is to show an overview of the development of research on the subject. Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.

 

 

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.

 

 

Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB). An initial literature review showed that few studies have addressed this issue, which creates opportunities for the development of new research lines. Furthermore, no study had examined the conceptual evolution or whether SRCB is a developed or fragmented theme from an exhaustive compilation of all previous academic research. To address the proposed research questions, we conducted a bibliometric analysis applied to a corpus of manuscripts on SRCB indexed in the Web of Science (WoS) bibliographic database, from its inception in 1991 up to 2019. Co-word analysis provided a structure of conceptual sub-domains classified based on their density and centrality. In addition, thematic networks were extracted that showed the important associations between the main issues that the SRCB community has addressed, which enabled the authors to examine the subject’s intellectual structuring over almost three decades. The findings showed that the research, over time, has focused most on corporate social responsibility (CSR), this being a motor theme between 2013 and 2016. In general, SRCB has been a very fragmented field of study, however in the last three years, it has developed into a distinct entity; in the past, it was basically addressed through CSR. The most productive thematic areas during the last 30 years have been: (a) Research into consumer attitude, (b) research on CSR, and (c) research on social and sustainable consumption behavior. In response to calls for greater theoretical clarification of the SRCB discipline, the authors providing experts and novices with a better understanding of the current state of the art and suggest future research directions.

 

 

Whereas new public management models urge universities to manage available resources more efficiently and effectively, the pressure exerted by the phenomenon of university rankings – referents of the quality and excellence of higher education institutions-has driven universities to strive for better positions in these rankings with the aim of maximizing their reputation. While the effects of the disclosure of university rankings on the one hand and the measurement of efficiency in universities on the other have been widely analysed, little is known about the variables involved in university rankings and their relationship with the efficiency levels of higher education institutions. Therefore, this study aims to identify evidence and/or disagreements within the relevant scientific literature regarding universities’ efficiency levels and their position in the rankings as a causal relationship between efficiency, reputation and market perception. Given this approach, the present study has the objective of exploring what the scientific literature offers regarding these two areas, with the aim of increasing our knowledge on the topic and presenting research opportunities. To this end, a structured intervention process known as the Knowledge Development Process – Constructivist (Proknow-c) is used. As a result, an BP Bibliographic Portfolio is obtained from the most relevant scientific publications, composed of 77 items covering the period of 1995-2016. This portfolio is achieved through a bibliometric and systematic analysis that presents gaps and research opportunities relevant to the proposed subject of interest.

 

 

Research proposal: To present an overview of the use of photo-elicitation in marketing studies and to guide future researchers about the use of audiovisual methods. Methodology/approach: This work has an exploratory approach and, to give more robustness to the theoretical revision, a bibliometric research was carried out. Main results: The results indicate that photo-elicitation is applied in conjunction with other research techniques, with greater use in the self-driven format associated with in-depth interviews. The use of visual techniques is increasing, and also the use of software for better data analysis and presentation of results, which favors application in future marketing research. Theoretical/methodological contributions: Since the researches that use photo-elicitation in marketing are diverse and multifaceted, this study intends to contribute in order to organize and classify them in a judicious way. This may help other researchers who wish to use photo-elicitation as a technique for collecting data in their studies. Relevance/originality: Despite the wealth of information that audiovisual resources can provide, it is noted that there are still few authors in the field of marketing who are dedicated to such an application. This work collaborates with the discussions about techniques of data collection in marketing in the literature of research methodology.

 

 

Emotions are considered a fundamental aspect of sport scenarios, and within sports, consumer behavior is a very popular area of research in the sport management field. Thus, in recent years, there has been a growing interest for sport managers regarding the role that emotions play in sport consumer behavior. Thus, the aim of this paper is to provide an overview of the academic research on emotions in the sport management field using two techniques: a bibliometric performance analysis and a graphic mapping of the references in this field. This analysis focuses on authors, journals, papers, institutions and countries. Bibliometric indicators including the h-index measure, productivity and the number of citations were used to perform the performance analysis. Then, VOSviewer software was used to perform co-citation, bibliographic coupling and co-occurrence of keyword analysis (mapping analysis). The results of both types of analysis are consistent, with the United States being the most influential country in emotions in sport management research because the main authors and institutions in this research field belong to this country. The overall results indicate that the literature on this research topic has grown significantly in recent years in all scientific disciplines; however, the research topic is incipient, and therefore, the number of articles is still limited. Thus, this research presents the key aspects in the topic of emotions in sport management that could be helpful for researchers and policy makers in the field of sport management to make future decisions.

 

 

Territorial governance has been given different definitions across the academic spectrum; however, it is considered a unit of analysis, an essential subject of study for f regional economic development strategies. Not in vain has it become a field of interest for social scientists in the last few years. The purpose of this research is to analyze the body of literature developed around territorial governance, identifying its growth over time, the countries more academically interest in it, the most relevant authors, fundamental characteristics of territorial governance as described per cluster, recurring terms, and future research lines. To meet this study’s objective, we applied a bibliometric analysis to the literature, for which 276 documents retrieved from the Web of Science were examined. The results suggest that the field of territorial governance has grown during the last six years, and Brazil, a Latin American country, is among the five regions with the highest production on the subject. It is observed that the topics of most significant interest have revolved around how territorial governance is related to the development of the territory and territorial policy. Future research should be aimed at integrating water resources management and land use planning in order to promote a sustainable territorial future, i.e., territorial sustainability.

 

 

There are few studies applying extensive qualitative and quantitative methods for addressing the research into Business Portfolio Restructuring (BPR). The aim of this paper is to identify the main authors, journals and studies that have informed the intellectual platform underpinning BPR as well as identifying the topics that have had the greatest impact. In this study, bibliographic references cited between 1959 and 2012, are analyzed using different bibliometric techniques. Three main results are found: first, the intellectual basis for this field involves a multidisciplinary and multifaceted literature, although the disciplines of finance and management are the principal contributors to research into BPR. Second, authors, journals and papers are identified to track the main framework of portfolio restructuring. Finally, the main forerunners of this study area are corporate strategy, divestitures, diversification and corporate governance. This is a study that contributes not only to the field of strategic management but also to information management.

 

 

In Brazil, research in finance began about 60 years ago, however, few studies analyzed this production and, in doing so, properly appropriated bibliometric laws and principles. The present research investigates the level of productivity of researchers in the Brazilian literature of Finance applying Lotka’s Law by direct and complete counting. In the corpus of the study, composed of 873 digital articles, published in 24 well-known national journals between 2005 and 2014, it was verified that the productivity of the researchers, when done by the complete count (n=-2.23), was superior to the direct count (n=-2.89), indicating a favorable effect of production under a collaboration regime.