Producción Científica

The goal of this article is two-fold: (a) trace the evolution of marketing vis-à-vis theory and practice, and (b) investigate the relative contribution of the Journal of Business Research (JBR) to this evolution vis-à-vis the top 10 marketing journals. To do this, we conduct a bibliometric analysis of articles published in JBR between 2014 and 2024 (April). For the same period, we compare the performance of JBR with that of the top ten marketing journals. Our analysis allows us to (a) extend the contributions of Kerin (1996) and Kumar (2015) in tracing the evolution of marketing by identifying the predominant metaphor of the current phase of marketing as “marketing as an intelligent agent”, (b) identify prominent areas and clusters of marketing for JBR and the top ten marketing journals, (c) recognize JBR’s approach to the nature and type of theories used in its articles, and its approach in the use of special issues as its key contributions to the evolution of marketing, and (d) ascertain that JBR’s geographic distribution of the author affiliations, its higher tolerance to newer topics, and its higher level of risk appetite in its editorial choices are critical in determining how and why JBR differs in its evolution compared to the top ten marketing journals. We conclude by discussing the study’s implications on the future of the discipline and offer a research agenda.

Given the rapid development and widespread application of the cooperative economy, an in-depth understanding and continuous focus on its research has become necessary. This study utilizes bibliometric analysis tools, CiteSpace and Bibliometrix, along with visualization techniques, to systematically analyze the progression and trends in cooperative economy research. Each of these tools has its unique advantages and functionalities that supplement each other in the application of bibliometric analysis, enhancing the comprehensiveness and effectiveness of the research. The aim of this study is to reveal the core themes, knowledge structure, and academic influence of cooperative economy research, providing valuable insights and references for future studies. Furthermore, this study explores the application and combination of CiteSpace and Bibliometrix in bibliometric analysis, offering a new perspective for research methodology. The findings are anticipated to contribute to the further development of cooperative economy research, providing theoretical and practical references for the sustainable development of society and economy.

The expansion of the global agricultural sector has brought about significant environmental challenges, including greenhouse gas emissions, land degradation, and biodiversity loss. This study explores the nexus between fertilizer use and sustainability, framed within the circular economy principles, from a business management perspective. The primary objective is to map the current research landscape, identify key thematic areas, and suggest avenues for future research. A systematic literature review of 3026 articles from Scopus and Web of Science was conducted, with a bibliometric analysis revealing trends and thematic clusters. Five main thematic groups emerged: (i) greenhouse gas emissions (GHG) in agriculture, emphasizing the importance of mitigation strategies; (ii) sustainable agriculture and fertilizers, focusing on sustainable agricultural practices; (iii) waste-derived fertilizers, underscoring the responsible reuse of animal waste; (iv) agricultural production and productivity, highlighting efficient farming practices; and (v) environmental impact and conservation, assessing ecological impacts. From these, 50 articles were selected and classified according to sustainability dimensions and their integration with circular business models. The analysis of the Triple Bottom Line demonstrated a dominant environmental focus (77.1%), while economic and social dimensions still need to be explored. Circular economy practices were prevalent, remarkably “Regenerate” and “Optimize” from the ReSOLVE framework. Future research should focus on practical implementations, circular business model development, and comprehensive impact assessments. These findings offer crucial insights for advancing sustainable agricultural practices and minimizing the environmental footprint of fertilizer production and use.