Artículo

Transmedia or crossmedia? A multidisciplinary analysis of its terminological use in the academic literature

Resumen

The difference between transmedia and crossmedia is frequently found to be confusing in the studies regarding communication. The purpose of this research work is to review the use of both concepts in the scientific literature published in Web of Science and SciELo Citation Index. The research starting point is a sample of 895 articles to which a bibliometric analysis and a network analysis are applied to discover the existing relationships among the texts. The results of the study are useful for knowing the configuration of the knowledge field from a perspective that integrates the diverse disciplines involved, and they open the spectrum to understand the transmedia and crossmedia communication as related objects of study that must be studied in an interdisciplinary manner.
Espinosa, Isabel (57222222005); Cuenca, Víctor (57329081100); Eissa-Garcés, Ahmed (57224992729); Sisa, Ivan (54421256700)
2021
10.15446/revfacmed.v69n3.94520
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117072944&doi=10.15446%2frevfacmed.v69n3.94520&partnerID=40&md5=214c9c0d0fd00cfa0b91ac4d3e82a67c
Universidad San Francisco de Quito USFQ, College of Health Sciences, Medical School, Quito, Ecuador
All Open Access; Gold Open Access; Green Open Access
Scopus
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