Artículo

Transmedia or crossmedia? A multidisciplinary analysis of its terminological use in the academic literature

Resumen

The difference between transmedia and crossmedia is frequently found to be confusing in the studies regarding communication. The purpose of this research work is to review the use of both concepts in the scientific literature published in Web of Science and SciELo Citation Index. The research starting point is a sample of 895 articles to which a bibliometric analysis and a network analysis are applied to discover the existing relationships among the texts. The results of the study are useful for knowing the configuration of the knowledge field from a perspective that integrates the diverse disciplines involved, and they open the spectrum to understand the transmedia and crossmedia communication as related objects of study that must be studied in an interdisciplinary manner.
https://doi.org/10.61604/dl.v16i29.371
Modelos de Divulgación Científica y Acceso Universal al Conocimiento: una Revisión Sistemática
2024
diamond
https://doi.org/10.61604/dl.v16i29.371
Marco Antonio Esquivel-Hernández; Alexandro Escudero-Nahón; Claudia Cintya Peña-Estrada
Universidad Autónoma de Querétaro, México
Artículo obtenido de:
OpenAlex
Fuente
0 0 votos
Califica el artículo
Campus Samborondón
Vía Samborondón Km. 13.5
Call Center: 5150400
metricas@ecotec.edu.ec
Facebook Instagram Youtube

Mapa del sitio