Artículo

Marketing in community-based tourism: A bibliometric review and future research directions

Resumen

Marketing in Community-Based Tourism (CBT) makes visible the tourist experience and how it benefits local communities. It is important to understand how has been the approach of academic marketing studies in the development of CBT, in order to identify opportunities for future research. The objective of this article is to analyze the research trends associated with marketing in CBT management and future research directions. For this purpose, a bibliometric analysis was developed in the Scopus and ScienceDirect databases from the R Core Team 20201-Bibliometrix software, complemented with the VOSviewer software. The results of the bibliometric analysis of the two databases revealed a total of 855 documents related to community tourism and marketing, among which the relationship with the concepts of sustainability, development and tourist destinations stand out. In conclusion, there is a need to strengthen future lines of research related to CBT and marketing since there are important elements that have not been developed in depth in the research and that require greater relevance in the academy.
Autores
Velastegui-Montoya, A; Montalvan-Burbano, N; Pena-Villacreses, G; de Lima, A; Herrera-Franco, G
Título
Land Use and Land Cover in Tropical Forest: Global Research
Afiliaciones
Universidade Federal do Para; Universidad de Almeria
Año
2022
DOI
10.3390/f13101709
Tipo de acceso abierto
Green Published, gold
Referencia
WOS:000875280300001
Artículo obtenido de:
WOS
Fuente
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