Artículo

Marketing in community-based tourism: A bibliometric review and future research directions

Resumen

Marketing in Community-Based Tourism (CBT) makes visible the tourist experience and how it benefits local communities. It is important to understand how has been the approach of academic marketing studies in the development of CBT, in order to identify opportunities for future research. The objective of this article is to analyze the research trends associated with marketing in CBT management and future research directions. For this purpose, a bibliometric analysis was developed in the Scopus and ScienceDirect databases from the R Core Team 20201-Bibliometrix software, complemented with the VOSviewer software. The results of the bibliometric analysis of the two databases revealed a total of 855 documents related to community tourism and marketing, among which the relationship with the concepts of sustainability, development and tourist destinations stand out. In conclusion, there is a need to strengthen future lines of research related to CBT and marketing since there are important elements that have not been developed in depth in the research and that require greater relevance in the academy.
Yang, XiaoJu (57718684600); Wu, FaSi (35796375200); Li, Long (59156458300); Guo, QingLin (59156066300); Yu, ZongRen (57191979536); Chen, SongCong (59156328500); Zhao, XueYong (7407575784)
Bibliometric analysis of the status and trend of biological soil crusts research from 1912 to 2023
2024
10.1016/j.rcar.2024.05.001
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195180300&doi=10.1016%2fj.rcar.2024.05.001&partnerID=40&md5=8a76cb7e7c025a40ff586f37e554f9a4
Naiman Desertification Research Station, Northwest Institute of Eco-Environment and Resources, Chinese Academy of Sciences, Gansu, Lanzhou, 730000, China; University of Chinese Academy of Sciences, Beijing, 100049, China; National Research Center for Conservation of Ancient Wall Paintings and Earthen Sites, Dunhuang Academy, Gansu, Dunhuang, 736200, China; Gansu Provincial Research Center for Conservation of Dunhuang Cultural Heritage, Gansu, Dunhuang, 736200, China; Cultural Heritage Conservation and Design Consulting Co., Ltd. of Mogao Grottoes, Gansu, Dunhuang, 736200, China
All Open Access; Hybrid Gold Open Access
Scopus
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