Artículo

Marketing in community-based tourism: A bibliometric review and future research directions

Resumen

Marketing in Community-Based Tourism (CBT) makes visible the tourist experience and how it benefits local communities. It is important to understand how has been the approach of academic marketing studies in the development of CBT, in order to identify opportunities for future research. The objective of this article is to analyze the research trends associated with marketing in CBT management and future research directions. For this purpose, a bibliometric analysis was developed in the Scopus and ScienceDirect databases from the R Core Team 20201-Bibliometrix software, complemented with the VOSviewer software. The results of the bibliometric analysis of the two databases revealed a total of 855 documents related to community tourism and marketing, among which the relationship with the concepts of sustainability, development and tourist destinations stand out. In conclusion, there is a need to strengthen future lines of research related to CBT and marketing since there are important elements that have not been developed in depth in the research and that require greater relevance in the academy.
Tao, Xing (57799888900); Wang, Gang (57210467183); Wei, Wudi (57189600560); Su, Jinming (55808712700); Chen, Xiu (57216164185); Shi, Minjuan (57665868200); Liao, Yinlu (57709210200); Qin, Tongxue (57709127200); Wu, Yuting (57709168000); Lu, Beibei (57709290500); Liang, Hao (57220928681); Ye, Li (7202531493); Jiang, Junjun (47161065500)
A bibliometric analysis of m6A methylation in viral infection from 2000 to 2022
2024
10.1186/s12985-024-02294-1
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182722171&doi=10.1186%2fs12985-024-02294-1&partnerID=40&md5=f96b721052ee4f5b23af8da48dc0bfca
Guangxi Key Laboratory of AIDS Prevention and Treatment, School of Public Health, Guangxi Medical University, Guangxi, Nanning, China; China (Guangxi) – ASEAN Joint Laboratory of Emerging Infectious Diseases, Guangxi Medical University, Guangxi, Nanning, China; Biosafety Level -3 Laboratory, Life Sciences Institute, Guangxi Medical University, Guangxi, Nanning, China
All Open Access; Gold Open Access
Scopus
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