Artículo

Demystifying neurotourism: An interdisciplinary approach and research agenda

Resumen

The academic discourse surrounding tourism’s interdisciplinary approach has long piqued the interest of the scholarly community. More recently, attention has pivoted towards the intersection of neuroscience and neuromarketing within the realm of tourism, giving rise to the concept of “neurotourism”. This emergence requires a comprehensive elucidation of the relevance of neuromarketing and neuroscience to the field of tourism, thereby addressing the imperative to bridge existing knowledge gaps. In light of this, the present paper endeavours to fulfil this objective by synthesizing global research in this domain. The study adopts an interdisciplinary approach, employing a hybrid systematic review methodology that encompasses a literature review encompassing nine key indicators and a bibliometric analysis through co-word analysis of author keywords. In total, our investigation unearthed 45 papers from Scopus, each exploring the application of neuroscience and neuromarketing theories and methods within the context of tourism. Among these, three papers delve into the concept of neurotourism. In this paper, we underscore the deep connection between neuroscience, neuroscientific methodologies, and neuromarketing within the realm of tourism research. The outcomes of this research significantly enhance our comprehension of the current state of neurotourism research, revealing both existing voids and emerging areas of interest. Furthermore, this study introduces a pioneering methodological approach, fusing Scival topic prominence and hybrid systematic review techniques into bibliometric analysis. Ultimately, our findings illuminate a notable research lacuna, presenting a fertile terrain for prospective investigations. Additionally, we deliberate on current trends and propose directions for future research within the neurotourism landscape.
Yang, XiaoJu (57718684600); Wu, FaSi (35796375200); Li, Long (59156458300); Guo, QingLin (59156066300); Yu, ZongRen (57191979536); Chen, SongCong (59156328500); Zhao, XueYong (7407575784)
Bibliometric analysis of the status and trend of biological soil crusts research from 1912 to 2023
2024
10.1016/j.rcar.2024.05.001
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195180300&doi=10.1016%2fj.rcar.2024.05.001&partnerID=40&md5=8a76cb7e7c025a40ff586f37e554f9a4
Naiman Desertification Research Station, Northwest Institute of Eco-Environment and Resources, Chinese Academy of Sciences, Gansu, Lanzhou, 730000, China; University of Chinese Academy of Sciences, Beijing, 100049, China; National Research Center for Conservation of Ancient Wall Paintings and Earthen Sites, Dunhuang Academy, Gansu, Dunhuang, 736200, China; Gansu Provincial Research Center for Conservation of Dunhuang Cultural Heritage, Gansu, Dunhuang, 736200, China; Cultural Heritage Conservation and Design Consulting Co., Ltd. of Mogao Grottoes, Gansu, Dunhuang, 736200, China
All Open Access; Hybrid Gold Open Access
Scopus
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