Artículo

Pricing Research: State of the Art and Future Opportunities

Resumen

The most commonly used pricing approaches adopted by companies worldwide are based on costs, customer value, and competition. The purpose of the present study is to review the current status of publications on pricing globally with the addition of Brazilian literature, identify the most cited authors and highest publishing institutions, and outline further research opportunities. To this end, we use the bibliometric method to analyze relevant publications from the following four databases: Web of Science, Emerald, Elsevier, and Spell. A total of 286 papers from 195 periodicals and 31 journals (primarily from marketing, accounting, economics, and production engineering) are reviewed. The findings show that pricing is a complex and multifaceted topic involving far more than merely establishing selling prices, and that pricing managers face substantial challenges. The results also reveal that the cost-based pricing approach is superior to the perceived customer-value-based and the competition-based approaches. Finally, the findings show that pricing remains an underresearched topic, and is thus a fertile ground for further investigation.
https://doi.org/10.1080/23311975.2024.2422566
Bibliometric analysis on Scopus database related internal control in university: a mapping landscape
2024
gold
https://doi.org/10.1080/23311975.2024.2422566
Ni Putu Ari Aryawati; Iwan Triyuwono; Roekhudin Roekhudin; Endang Mardiati
Accounting Department, Brawijaya University, Jawa Timur, Indonesia
Artículo obtenido de:
OpenAlex
Fuente
0 0 votos
Califica el artículo
Subscribirse
Notificación de
Campus Samborondón
Vía Samborondón Km. 13.5
Call Center: 5150400
metricas@ecotec.edu.ec
Facebook Instagram Youtube

Mapa del sitio