Artículo

International marketing model from the functions of political economy for foreign trade

Resumen

The multidisciplinary conjugation of international marketing as a business philosophy and the functions of political economy constitutes a wide-ranging topic. The objective of this research is to design a theoretical model of international marketing from the functions of political economy for foreign trade. Based on the positivist paradigm operationalized in a hypothetical-deductive research system that suggests the methodology of modeling international marketing. In addition, it incorporates methods such as the dialecticalmaterialist in terms of its historicity, functionality, systemic character between reality and theoretical thought. The design is obtained from a quantitative research process through bibliometrics, combining comparative analysis tools, at a theoretical and then practical level of the main research categories: International Marketing, Political Economy and Foreign Trade. In the results, through co-occurrence, the recurring basic concepts in previous applied research were identified, with which the model was formed. It was possible for the concepts converted into research variables to feed the model with subhypotheses attached to the central hypotheses. In conclusion, the operationalization of the model shows that the functions of political economy have a positive impact on international marketing, each of them moderated by national contexts.
Silveira-Pérez, Yahilina (57188979122); Sanabria-Navarro, José Ramón (57778160800); Pacheco, Elkin Dario Barrios (58045777500)
2022
10.31876/rcs.v28i4.39126
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85145866770&doi=10.31876%2frcs.v28i4.39126&partnerID=40&md5=0d1bf2c80875df063a7822e0bd79ed07
All Open Access; Green Open Access; Hybrid Gold Open Access
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