Artículo

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

Resumen

The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID-19 and consumer behavior studies in the Scopus database. It employs descriptive analysis, highlighting the importance of using quantitative methods and China and the US as research settings. Co-occurrence analysis further identified various thematic clusters among the studies. The input-process-output consumer behavior model guided the systematic review, covering several psychological characteristics and consumer behaviors. Accordingly, measures adopted by governments, technology, and social media stand out as external factors. However, revised marketing strategies have been oriented toward counteracting various consumer risks. Hence, given that technological and digital formats mark consumer behavior, firms must incorporate digital transformations in their process. © 2021
Cruz-Cárdenas, Jorge (56000985700); Zabelina, Ekaterina (57201188996); Guadalupe-Lanas, Jorge (57203804888); Palacio-Fierro, Andrés (57203802181); Ramos-Galarza, Carlos (57219164869)
2021
10.1016/j.techfore.2021.121179
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85114217216&doi=10.1016%2fj.techfore.2021.121179&partnerID=40&md5=76b75592772766b58c800f673de95f8a
Research Center in Business, Society, and Technology, ESTec, Universidad Tecnológica Indoamérica, Machala y Sabanilla s/n, Quito, 170301, Ecuador; School of Administrative and Economic Science, Universidad Tecnológica Indoamérica, Machala y Sabanilla s/n, Quito, 170301, Ecuador; Department of Psychology, Chelyabinsk State University, Bratiev Kashirinykh 129, Chelyabinsk, 454001, Russian Federation; Programa doctoral en Ciencias Jurídicas y Económicas, Universidad Camilo José Cela, Castillo de Alarcón, 49, Madrid, 28692, Spain; Facultad de Psicología, Universidad Católica del Ecuador, Av. 12 de octubre 1076, Quito, 170523, Ecuador; Centro de Investigación MIST, Universidad Tecnológica Indoamérica, Machala y Sabanilla s/n, Quito, 170301, Ecuador
All Open Access; Green Open Access; Hybrid Gold Open Access
Scopus
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