Artículo

ON THE PATH TO TOURISM DIGITALIZATION: THE DIGITAL ECOSYSTEM BY THE EXAMPLE OF KAZAKHSTAN

Resumen

Global digitalization dramatically affects tourism actions, varying the principles of its organization, data support and the traveler himself. The main goal of the study is to analyze the digitalization process of the tourism industry at the current stage of development and its state in Kazakhstan. The article considers the issues related to the impact of electronic technology on the growth and progress of digitalization in tourism. An overview of examples for the tourism digital technologies is provided. Crucial new trends in the industry of tourism associated to digitalization are identified. The conducted research on the application of several scientific methods and technologies of information processing was based. In particular: bibliometric analysis in the field of tourism digitalization and digital ecosystems; study of Kazakhstan’ tourist Internet portals; survey of representatives of Kazakhstan’ travel agencies and modeling based on regression ordinal model. Bibliometric analysis was used to study the success level implementation of the activities in the field of tourism digitalization. This method was as a basis for identifying gaps, formed and future trends in the field of digital tourism ecosystem. The data source was the databases, which includes a wide range of publications on tourism scientific issues. The main analysis of articles was carried out in the special software Voyant Tools. Two additional research methods in this paper are applied: content analysis and modeling based on regression ordinal model. The current state of the market place in tourism, the level of application of elements of digital technologies in the sphere of tourism based on Kazakhstan’ tourist platphorms is evaluated. With the help of a survey it was analyzed the degree of penetration of digital technologies currently used by companies in the local tourism market.
Shilibekova, Balzhan (56012265200); Plokhikh, Roman (57205339295); Dávid, Lóránt Dénes (23034044700)
ON THE PATH TO TOURISM DIGITALIZATION: THE DIGITAL ECOSYSTEM BY THE EXAMPLE OF KAZAKHSTAN
2024
10.30892/gtg.574spl20-1373
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214198398&doi=10.30892%2fgtg.574spl20-1373&partnerID=40&md5=f5ae587fd4287675fc1876c04c6199cd
Almaty Management University, Graduate School of Business, Almaty, Kazakhstan; Al-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Department of Recreation Geography and Tourism, Almaty, Kazakhstan; University of International Business, Department of Tourism and Hospitality, Almaty, Kazakhstan; John von Neumann University, Faculty of Economics and Business, Department of Tourism and Hospitality, Kecskemét, Hungary; Hungarian University of Agriculture and Life Sciences (MATE), Institute of Rural Development and Sustainable Economy, Department of Sustainable Tourism, Gödöllő, Hungary; Eötvös Loránd University, Faculty of Social Sciences, Savaria University Centre, Savaria Department of Business Economics, Szombathely, Széchenyi István University, Győr, Hungary
All Open Access; Gold Open Access
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