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Artículo

THE EVOLUTION OF SDGS RIVAL: A BIBLIOMETRIC ANALYSIS OF GREENWASHING OVER 30 YEARS

Resumen

Objective: The objective of this study is to conduct a comprehensive bibliometric analysis of greenwashing research from 1995 to 2024, with the aim of understanding the evolution, key themes, and influential contributors in the field. Theoretical Framework: This study uses social network theory and Lotka’s Law to identify key contributors and collaboration patterns in greenwashing research, highlighting influential authors and the concentration of productivity in the field. Method: Scopus was selected as the database for data collection, and data was gathered through systematic searches. The method employed is bibliometric analysis, focusing on performance analysis and science mapping with metrics such as total citations, citations per year, and author dominance. The analysis also explored trends, key contributors, collaboration networks, and etc. Results: The results reveal significant growth in greenwashing research since 2010, with the USA and China identified as major research hubs. Two primary research clusters were identified: corporate sustainability and consumer marketing. The analysis also identified key authors, influential journals, the most impactful articles, collaboration patterns, and changes in research focus over time. Research Implications: The practical and theoretical implications of this research include insights into how greenwashing practices impact corporate reputation, consumer trust, and regulatory frameworks. These implications are relevant for policymakers, researchers, and practitioners aiming to foster transparency and accountability in sustainability efforts. Originality/Value: This study contributes to the literature by providing an in-depth bibliometric analysis that identifies influential contributors, emerging trends, and collaboration patterns in greenwashing research. The relevance of this study is demonstrated by its potential to guide future research and inform policy on addressing deceptive sustainability practices.
Lin, Yihuan (59135729600); Choo, Wei Chong (57210223683); Ng, Keng Yap (55939262800)
THE EVOLUTION OF SDGS RIVAL: A BIBLIOMETRIC ANALYSIS OF GREENWASHING OVER 30 YEARS
2025
10.47172/2965-730X.SDGsReview.v5.n02.pe03270
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211799280&doi=10.47172%2f2965-730X.SDGsReview.v5.n02.pe03270&partnerID=40&md5=bda42f87e92832c6b084799e36fd61ee
School of Business and Economics, Universiti Putra Malaysia, Selangor, Serdang, Malaysia; Institute of Mathematical Research, Universiti Putra Malaysia, Selangor, Serdang, Malaysia; Department of Software Engineering and Information System, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Selangor, Serdang, Malaysia
All Open Access; Hybrid Gold Open Access
Scopus
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