Artículo

See you on the Metaverse: A bibliometric expedition through the Metaverse landscape

Resumen

The Metaverse is a rapidly developing technology that has attracted interest from various companies. Experts predict exponential growth in profits from the Metaverse market in the coming years. However, early stages of innovation often bring uncertain and speculative impressions, making its direction, timing, and future unclear. The viability of the Metaverse as either an innovation that fails or as the next technological revolution is questionable in its own right. Academically, the Metaverse has generated interest across various disciplines, including psychology, marketing, and legal studies. The aim of this study is to systematically consolidate the growing literature to understand the intricate dynamics of consumer behavior and marketing practices in this evolving sphere. To achieve this, a comprehensive bibliometric analysis was carried considering 284 contributions from the Web of Science on the Metaverse in business, management, marketing, and communication using quantitative analysis tools such as VOSviewer and SciMAT. The study provides insight into pioneering contributions, prominent authors, central themes, and emerging research challenges related to the Metaverse. The results contribute towards better understanding of the Metaverse, enabling well-informed decisions for efficient marketing strategies and future advancements in this ever-evolving realm for both practitioners and researchers.
Liu, Getong (59384702500); Sun, Jiajun (57205440975); Liu, Chenfeng (57221207978); Shi, Huading (14032147800); Fei, Yang (57193509358); Wang, Chen (57876636400); Zhang, Guilong (58736127100); Wang, Hongjie (57210435095)
Progress and Trends in Research on Soil Nitrogen Leaching: A Bibliometric Analysis from 2003 to 2023
2025
10.3390/su17010339
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214452672&doi=10.3390%2fsu17010339&partnerID=40&md5=dd8623e75ddb80512caa0b4ea6db1af7
Technical Centre for Soil, Agriculture and Rural Ecology and Environment, Ministry of Ecology and Environment, Beijing, 100012, China; Hebei Key Laboratory of Close-to-Nature Restoration Technology of Wetlands, School of Eco-Environment, Hebei University, Baoding, 071002, China; Agro-Environmental Protection Institute, Ministry of Agriculture and Rural Affairs, Tianjin, 300000, China; Engineering Research Center of Ecological Safety and Conservation in Beijing-Tianjin-Hebei (Xiong’an New Area) of MOE, Baoding, 071002, China
All Open Access; Gold Open Access
Scopus
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