Artículo

Blockchain in Peer-to-Peer Platforms: Enhancing Sustainability and Customer Experience in Tourism

Resumen

Blockchain technology is emerging as a high-impact solution for the tourism industry, a topic chosen for its growing research relevance and potential to revolutionise the tourism sector in several areas. This study examines how the combination of Blockchain technology and P2P platforms advances sustainability and marketing in the tourism accommodation market. It attempts to fill a gap in the literature by focusing on its application in two areas, namely digital markets and technology, which are expanding. The originality of this research lies in its comprehensive review of blockchain applications in tourism from a practical point of view, which has been largely unexplored in the existing literature. Through a bibliometric review of forty-two papers, various Blockchain applications were identified, such as improving transparency, trust, and efficiency in hotel operations and eliminating intermediaries to reduce costs. The adoption of smart contracts and the use of cryptocurrencies have also emerged as key trends. These findings highlight the transformative potential of Blockchain technology to build trust between hosts and guests, streamline processes, and improve the customer experience. However, they emphasise the need for the careful planning and consideration of the challenges associated with implementing this technology. Future research should further explore the specific applications of Blockchain technology in tourism to optimise its impact on industry and ensure long-term sustainability.
Urrea-Cuéllar, Ángela (57220211864); Londoño Vásquez, David (55817087400)
Review of theoretical and research trends in the field of Psychology of Physical Activity and Sports in Ibero-American; [Revisión de las tendencias teóricas e investigativas en el campo de la Psicología de la Actividad Física y del Deporte en Iberoamérica]
2022
10.17081/psico.25.47.4836
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151403886&doi=10.17081%2fpsico.25.47.4836&partnerID=40&md5=961c369da2b8790ba0c36e09f204bf96
All Open Access; Gold Open Access
Scopus
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