Artículo

Pricing Research: State of the Art and Future Opportunities

Resumen

The most commonly used pricing approaches adopted by companies worldwide are based on costs, customer value, and competition. The purpose of the present study is to review the current status of publications on pricing globally with the addition of Brazilian literature, identify the most cited authors and highest publishing institutions, and outline further research opportunities. To this end, we use the bibliometric method to analyze relevant publications from the following four databases: Web of Science, Emerald, Elsevier, and Spell. A total of 286 papers from 195 periodicals and 31 journals (primarily from marketing, accounting, economics, and production engineering) are reviewed. The findings show that pricing is a complex and multifaceted topic involving far more than merely establishing selling prices, and that pricing managers face substantial challenges. The results also reveal that the cost-based pricing approach is superior to the perceived customer-value-based and the competition-based approaches. Finally, the findings show that pricing remains an underresearched topic, and is thus a fertile ground for further investigation.
Khamisy-Farah, Rola (55808741800); Gilbey, Peter (55980203000); Furstenau, Leonardo B. (57211463471); Sott, Michele Kremer (57218374403); Farah, Raymond (14013894800); Viviani, Maurizio (57231700200); Bisogni, Maurizio (57232852500); Kong, Jude Dzevela (56305065700); Ciliberti, Rosagemma (6507895664); Bragazzi, Nicola Luigi (57212030091)
Big data for biomedical education with a focus on the covid-19 era: An integrative review of the literature
2021
10.3390/ijerph18178989
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113546517&doi=10.3390%2fijerph18178989&partnerID=40&md5=d9dcc718aa0b917324d63a4b1f8d88c9
Clalit Health Service, Akko, Azrieli Faculty of Medicine, Bar-Ilan University, Safed, 13100, Israel; Azrieli Faculty of medicine, Bar Ilan University, Safed, 13100, Israel; Department of Industrial Engineering, Federal University of Rio Grande do Sul, Porto Alegre, 90035-190, Brazil; Business School, Unisinos University, Porto Alegre, 91330-002, Brazil; Department of Internal Medicine B, Ziv Medical Center, Azrieli Faculty of Medicine, Bar-Ilan University, Safed, 13100, Israel; TransHumanGene, MedicaSwiss, Cham, Zug, 6330, Switzerland; Laboratory for Industrial and Applied Mathematics (LIAM), Department of Mathematics and Statistics, York University, Toronto, M3J 1P3, ON, Canada; Section of History of Medicine and Bioethics, Department of Health Sciences (DISSAL), University of Genoa, Genoa, 16132, Italy
All Open Access; Gold Open Access; Green Open Access
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