Artículo

Systematic Overview of Gender in Consumer Research: Foundations and Future Paths

Resumen

This paper aims to systematically summarize the literature on gender and consumer research to evaluate its foundations and the state of the art of those studies. The literature review used the Scopus database applying bibliometric and content analysis. The content analysis of the most cited papers showed a predominance of quantitative studies. Despite the growing interest in the topic, researchers are still focusing on gender as an independent variable and not a category of analysis. Therefore, it is necessary to understand the complexity and particularities of this phenomenon. Consumer researchers need to focus on gender in a broader perspective, investigating how marketplace practices help create gendered environments that help perpetuate gender disparities. We discussed further new directions for future research and challenges that the COVID-19 pandemic brought to consumer’s life regarding gender.
https://doi.org/10.1007/s12109-024-09976-2
Detecting the Impact of Academics Self-Citations: Fi-Score
2024
hybrid
https://link.springer.com/content/pdf/10.1007/s12109-024-09976-2.pdf
Luca Fiorillo
Department of Biomedical and Dental Sciences, Morphological and Functional Images, University of Messina, Via Consolare Valeria, 1, 98100, Messina, Italy
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