Systematic Overview of Gender in Consumer Research: Foundations and Future Paths 2022

This paper aims to systematically summarize the literature on gender and consumer research to evaluate its foundations and the state of the art of those studies. The literature review used the Scopus database applying bibliometric and content analysis. The content analysis of the most cited papers showed a predominance of quantitative studies. Despite the growing interest in the topic, researchers are still focusing on gender as an independent variable and not a category of analysis. Therefore, it is necessary to understand the complexity and particularities of this phenomenon. Consumer researchers need to focus on gender in a broader perspective, investigating how marketplace practices help create gendered environments that help perpetuate gender disparities. We discussed further new directions for future research and challenges that the COVID-19 pandemic brought to consumer’s life regarding gender.

Autores	Neto, MBG; Silva, LEN; Grangeiro, RD
Título	Systematic Overview of Gender in Consumer Research: Foundations and Future Paths
Afiliaciones	Universidade Federal do Cariri
Año	2022
DOI	10.23925/2178-0080.2022v24i2.53168
Tipo de acceso abierto	gold
Referencia	WOS:001037105500005
Artículo obtenido de:	WOS

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Systematic Overview of Gender in Consumer Research: Foundations and Future Paths

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