Artículo

Systematic Overview of Gender in Consumer Research: Foundations and Future Paths

Resumen

This paper aims to systematically summarize the literature on gender and consumer research to evaluate its foundations and the state of the art of those studies. The literature review used the Scopus database applying bibliometric and content analysis. The content analysis of the most cited papers showed a predominance of quantitative studies. Despite the growing interest in the topic, researchers are still focusing on gender as an independent variable and not a category of analysis. Therefore, it is necessary to understand the complexity and particularities of this phenomenon. Consumer researchers need to focus on gender in a broader perspective, investigating how marketplace practices help create gendered environments that help perpetuate gender disparities. We discussed further new directions for future research and challenges that the COVID-19 pandemic brought to consumer’s life regarding gender.
Autores
Aguilar-Morales, SY; Negrete-Cardoso, M; Rosano-Ortega, G; Sanchez-Ruiz, FJ; Sanchez-Baltasar, LB; Vega-Lebrun, CA; Schabes-Retchkiman, PS
Título
Marketing strategies for waste recycling: a bibliometric analysis towards the circular economy
Afiliaciones
Universidad Popular Autonoma del Estado de Puebla; Universidad Nacional Autonoma de Mexico
Año
2023
DOI
10.1007/s11356-023-27040-y
Tipo de acceso abierto
Green Submitted, Bronze, Green Published
Referencia
WOS:000985150800015
Artículo obtenido de:
WOS
Fuente
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