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Bibliometric Analysis of Theoretical and Empirical Researches on E-Atmospherics

Resumen

Literature in marketing strategy suggests that the concept of atmospherics, traditionally restricted to the store’s physical environment, can also be applied to the digital context, modulating consumer behavior in e-commerce. This work therefore carried out a bibliometric analysis of theoretical and empirical articles (national and international) published in the last 16 years on e-atmospherics, using five electronic databases of periodicals. It was identified 27 articles whose analysis of the bibliometric variables adopted for this study (year, approach, outline, instruments, theoretical framework and origin) did not identify significant associations; therefore, although having theoretical and strategic importance, little has been researched, developed and applied in this theme. Particularly noteworthy is the incipience of works in the area conducted in a Brazilian context.
Peng, Tao (59188417100); Yang, Yifan (59187808400); Ma, Jingying (57732415600); Xu, Peili (59188218100); Xie, Xinchun (59188417200); Hu, Nan (59187397000); Yan, Yongmei (57198951256)
Dementia and metabolic syndrome: a bibliometric analysis
2024
10.3389/fnagi.2024.1400589
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196848883&doi=10.3389%2ffnagi.2024.1400589&partnerID=40&md5=55f54f62e787cce03108af6a75b78da0
First Clinical Medical College, Shaanxi University of Chinese Medicine, Shaanxi, Xianyang, China; Department of Encephalopathy, Affiliated Hospital of Shaanxi University of Chinese Medicine, Shaanxi, Xianyang, China
All Open Access; Gold Open Access
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