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Artículo

Evolution of scientific research on electronic word of mouth in the tourism industry: A bibliometric analysis

Resumen

The research status of electronic word of mouth in the tourism sector was evaluated and a research agenda was formulated. Through bibliometric analysis, 1017 scientific articles indexed in Scopus between 2008 and 2021 were reviewed. Descriptive indicators, qualitative analysis of texts, and maps of social networks allowed to summarize the literature. Six research streams were identified: automatic classification of texts, content generated by tourists, eWOM valence, decision making, impact of eWOM on performance, and impact on trust. For future research, it is suggested to include topics such as elements that favor eWOM, effects of business attributes on eWOM, factors driving the generation of eWOM, changes in eWOM behavior and online reviews, and business management.
Saltos-Cruz, Gabriel (57467165400); Araque-Jaramillo, Wilson (57467021300); Saltos-Cruz, Carlos (57673075400)
2022
10.52080/rvgluz.27.7.13
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129748068&doi=10.52080%2frvgluz.27.7.13&partnerID=40&md5=7ab6e08bf9f88fe11a4cee81b5dc34fe
Universidad Andina Simón, Bolívar, Ecuador; Universidad Técnica de Ambato (UTA), Ecuador
All Open Access; Gold Open Access; Green Open Access
Scopus
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