Artículo

Emerging trends in the literature about customer engagement: A bibliometric analysis

Resumen

Customer engagement is one of the topics that most arouses the attention of marketing professionals and academics today. This article aimed to contribute to general knowledge on this topic by mapping scientific research in this area of knowledge. For this purpose, a bibliometric and network analysis was carried out, using as a source the records in the Scopus and Web of Science databases. The main conclusions show that, despite being a recent subject, the study of customer engagement has prospered significantly. Also, four main lines or currents of work were identified in which the interests of researchers on this topic are concentrated. Finally, the contributions, limitations, and agenda for future studies are presented.
Autores
Duque, P; Oliva, EJD
Título
Emerging trends in the literature about customer engagement: A bibliometric analysis
Afiliaciones
Universidad Nacional de Colombia; Universidad de Especialidades Espiritu Santo
Año
2022
DOI
10.18046/j.estger.2022.162.4528
Tipo de acceso abierto
gold, Green Published
Referencia
WOS:000777465700010
Artículo obtenido de:
WOS
Fuente
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