Artículo

Emerging trends in the literature about customer engagement: A bibliometric analysis

Resumen

Customer engagement is one of the topics that most arouses the attention of marketing professionals and academics today. This article aimed to contribute to general knowledge on this topic by mapping scientific research in this area of knowledge. For this purpose, a bibliometric and network analysis was carried out, using as a source the records in the Scopus and Web of Science databases. The main conclusions show that, despite being a recent subject, the study of customer engagement has prospered significantly. Also, four main lines or currents of work were identified in which the interests of researchers on this topic are concentrated. Finally, the contributions, limitations, and agenda for future studies are presented.
Lizano-Mora, Henry (57222548433); Palos-Sanchez, Pedro R. (57193833640); Aguayo-Camacho, Mariano (57193831139)
The evolution of business process management: A bibliometric analysis
2021
10.1109/ACCESS.2021.3066340
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103151266&doi=10.1109%2fACCESS.2021.3066340&partnerID=40&md5=1c33c408adbab0bc0582c2eecab4f675
All Open Access; Gold Open Access; Green Open Access
Scopus
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Scopus
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