Franchising research on emerging markets: Bibliometric and content analyses 2021

This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.

Autores	Bretas, VPG; Alon, I
Título	Franchising research on emerging markets: Bibliometric and content analyses
Afiliaciones	University of Agder; Escola Superior de Propaganda e Marketing (ESPM)
Año	2021
DOI	10.1016/j.jbusres.2021.04.067
Tipo de acceso abierto	hybrid
Referencia	WOS:000661340800005
Artículo obtenido de:	WOS

Artículo

Franchising research on emerging markets: Bibliometric and content analyses

Resumen

Autores

Título

Afiliaciones

Año

DOI

Tipo de acceso abierto

Referencia

Artículo obtenido de:

Campus Samborondón

Campus Samborondón

Mapa del sitio