Artículo

Franchising research on emerging markets: Bibliometric and content analyses

Resumen

This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.
Ismail, Norashikin (21739318200); Kaliani Sundram, Veera Pandiyan (58169033100); Othman, Nor Azairiah Fatimah (58248098600); Abdul Rahman, Zanariah (59156532700)
Crowdfunding, Social Capital and Sustainability – A Ten-Year Bibliometric Overview
2024
10.5171/2024.177889
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195212667&doi=10.5171%2f2024.177889&partnerID=40&md5=87ba792c4a2092420ef3c96cb626f5e9
Universiti Teknologi MARA Cawangan, Johor, Malaysia
All Open Access; Gold Open Access
Scopus
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Scopus
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