Artículo

The covid-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil

Resumen

Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19.
Franco, Antonio Carlos (57222488433); Franco, Luciane Silva (57222488794)
The covid-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil; [LA PANDÉMIE DE COVID-19 ET SES IMPLICATIONS SUR LE COMPORTEMENT DES CONSOMMATEURS D’ALIMENTS: UNE ANALYSE BIBLIOMÉTRIQUE DE LA RECHERCHE AFFILIÉE À UNE INSTITUTION AU BRÉSIL]; [A PANDEMIA DA COVID-19 E SUAS IMPLICAÇÕES PARA O COMPORTAMENTO DO CONSUMIDOR DE ALIMENTOS: UMA ANÁLISE BIBLIOMÉTRICA DE PESQUISAS INSTITUCIONALMENTE AFILIADAS NO BRASIL]; [LA PANDEMIA DE COVID-19 Y SUS IMPLICACIONES EN EL COMPORTAMIENTO DE LOS CONSUMIDORES DE ALIMENTOS: UN ANÁLISIS BIBLIOMÉTRICO DE LA INVESTIGACIÓN INSTITUCIONAL EN BRASIL]
2022
10.15446/innovar.v32n86.104658
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139262807&doi=10.15446%2finnovar.v32n86.104658&partnerID=40&md5=1df6865ff9d3caaeab34174055dce7f0
All Open Access; Gold Open Access
Scopus
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