Artículo

International marketing model from the functions of political economy for foreign trade

Resumen

The multidisciplinary conjugation of international marketing as a business philosophy and the functions of political economy constitutes a wide-ranging topic. The objective of this research is to design a theoretical model of international marketing from the functions of political economy for foreign trade. Based on the positivist paradigm operationalized in a hypothetical-deductive research system that suggests the methodology of modeling international marketing. In addition, it incorporates methods such as the dialecticalmaterialist in terms of its historicity, functionality, systemic character between reality and theoretical thought. The design is obtained from a quantitative research process through bibliometrics, combining comparative analysis tools, at a theoretical and then practical level of the main research categories: International Marketing, Political Economy and Foreign Trade. In the results, through co-occurrence, the recurring basic concepts in previous applied research were identified, with which the model was formed. It was possible for the concepts converted into research variables to feed the model with subhypotheses attached to the central hypotheses. In conclusion, the operationalization of the model shows that the functions of political economy have a positive impact on international marketing, each of them moderated by national contexts.
Hidayat, Erwin Yudi (57205439013); Hastuti, Khafiizh (56485990500); Muda, Azah Kamilah (23390362900)
Artificial intelligence in digital image processing: A bibliometric analysis
2025
10.1016/j.iswa.2024.200466
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212984349&doi=10.1016%2fj.iswa.2024.200466&partnerID=40&md5=14c2a82f6cb46e9efa80c050fc79c24f
Faculty of Computer Science, Universitas Dian Nuswantoro, Semarang, 50131, Indonesia; Dinus Research Group for AI in Medical Science (DREAMS), Universitas Dian Nuswantoro, Semarang, 50131, Indonesia; Faculty of Information and Communication Technology, Universiti Teknikal Malaysia Melaka, Melaka, 76100, Malaysia
All Open Access; Gold Open Access
Scopus
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