Artículos

Marketing in Community-Based Tourism (CBT) makes visible the tourist experience and how it benefits local communities. It is important to understand how has been the approach of academic marketing studies in the development of CBT, in order to identify opportunities for future research. The objective of this article is to analyze the research trends associated with marketing in CBT management and future research directions. For this purpose, a bibliometric analysis was developed in the Scopus and ScienceDirect databases from the R Core Team 20201-Bibliometrix software, complemented with the VOSviewer software. The results of the bibliometric analysis of the two databases revealed a total of 855 documents related to community tourism and marketing, among which the relationship with the concepts of sustainability, development and tourist destinations stand out. In conclusion, there is a need to strengthen future lines of research related to CBT and marketing since there are important elements that have not been developed in depth in the research and that require greater relevance in the academy.

Global digitalization dramatically affects tourism actions, varying the principles of its organization, data support and the traveler himself. The main goal of the study is to analyze the digitalization process of the tourism industry at the current stage of development and its state in Kazakhstan. The article considers the issues related to the impact of electronic technology on the growth and progress of digitalization in tourism. An overview of examples for the tourism digital technologies is provided. Crucial new trends in the industry of tourism associated to digitalization are identified. The conducted research on the application of several scientific methods and technologies of information processing was based. In particular: bibliometric analysis in the field of tourism digitalization and digital ecosystems; study of Kazakhstan’ tourist Internet portals; survey of representatives of Kazakhstan’ travel agencies and modeling based on regression ordinal model. Bibliometric analysis was used to study the success level implementation of the activities in the field of tourism digitalization. This method was as a basis for identifying gaps, formed and future trends in the field of digital tourism ecosystem. The data source was the databases, which includes a wide range of publications on tourism scientific issues. The main analysis of articles was carried out in the special software Voyant Tools. Two additional research methods in this paper are applied: content analysis and modeling based on regression ordinal model. The current state of the market place in tourism, the level of application of elements of digital technologies in the sphere of tourism based on Kazakhstan’ tourist platphorms is evaluated. With the help of a survey it was analyzed the degree of penetration of digital technologies currently used by companies in the local tourism market.

This study aims to provide a comprehensive bibliographic analysis of the field of tourism and hospitality research by mapping the contributions of researchers, research institutions and evolution of research topics and collaboration networks. Metadata from 27 SSCI and 30 ESCI tourism and hospitality journals were collected from Web of Science. Data analysis was conducted utilizing R package of Bibliometrix and Biblioshiny, adhering to the guidelines of bibliometric analysis. The study identified topics of sustainability and IT technology applications in tourism and hospitality as the recent research fronts. An increasing number of Chinese origin researchers emerged in the author collaboration network, followed by Korean origin researchers. Authors and universities in China started to form distinctive clusters in the author and institutional collaboration networks. The results offer a holistic understanding of the field of tourism and hospitality research, and can help researchers develop personal strategies in research career planning and development.

As the global tourism industry has rapidly grown, tourist destinations are facing increasing environmental pressures, social conflicts, and cultural clashes. Tourism conflict has become one of the key issues hindering sustainable tourism development. This study aims to explore the research hotspots in tourism conflict studies, providing insights into current trends and future research directions. a comprehensive review of 804 research articles on tourism conflict is carried out based on bibliometric records from the Web of Science Core Collection database ranging from 2004 and 2024. Techniques such as coauthorship analysis, cocitation analysis, and keyword co-occurrence analysis using the CiteSpace software was employed for this review. The results reveal that China, the United States, the United Kingdom, and Australia are the major countries contributing to tourism conflict research. The research topics have evolved from perceptions to root causes, from case studies to patterns, and from phenomena to essence, gradually forming five main research topics: 1) the conceptual connotations and theoretical interpretations of conflict; 2) different conflict situations and typical cases; 3) causes of conflicts; 4) conflict governance;5) reflections on tourism conflicts from a sustainable perspective.This study provides insights into the current state, research hotspots, knowledge gaps, and future research directions in the field of tourism conflict, benefiting scholars, industry practitioners, and government agencies.

El desarrollo del turismo deportivo del patrimonio cultural requiere la colaboración del gobierno, las comunidades en torno al patrimonio cultural, el mundo académico y las partes interesadas. La implementación del turismo deportivo del patrimonio cultural ha sido llevada a cabo por muchos investigadores en todo el mundo. Este estudio se llevó a cabo para realizar una revisión del turismo del patrimonio cultural que se ha llevado a cabo y para averiguar las futuras lagunas de investigación relacionadas con el turismo deportivo del patrimonio cultural. Se utilizaron el software publish or perish de Harzing, Mendeley Desktop y VosViewer para clasificar e identificar las lagunas de esta investigación. Se revisaron un total de 1069 artículos de 2014 a 2024 de las bases de datos Scopus, Web of Science y PubMed de acuerdo con una revisión predeterminada. La revisión incluyó información sobre clusters, factores de impacto, tipos de actividades, resultados de la investigación y lagunas para futuras investigaciones. Los resultados mostraron que había ocho grupos de conglomerados en el análisis resultante con siete palabras clave que tenían un alto factor de impacto. Las palabras clave que tienen factores de impacto elevados son intención de volver a visitar, digitalización, aprendizaje basado en juegos, aplicaciones basadas en la localización, encuestas, economía circular y tecnologías inmersivas. Las conclusiones de este estudio son que el desarrollo de las atracciones del patrimonio cultural debe tener en cuenta las expectativas de los visitantes, el contenido presentado, la participación del gobierno y la promoción. El desarrollo del turismo deportivo del patrimonio cultural tiene un gran potencial.

This research scrutinizes the trends and dynamics of Intellectual Property Protection (IPP) of Intangible Cultural Heritage (ICH) in China, utilizing a dataset of 91 papers from the CNKI database spanning 2011 to 2020. The study uses CiteSpace software to visualise and analyse the literature across multiple dimensions, including article count, authorship, institutional affiliations, and keyword co-occurrence. Findings indicate a lack of robust collaboration among authors and institutions in IPP and ICH, with a scarcity of active cooperative groups. Critical research hotspots identified encompass intangible cultural heritage, intellectual property protection, inheritors, legal protection, copyright, intellectual property law, and geographical indications, with the legal safeguarding of ICH’s intellectual property, digital conservation, traditional cultural expressions, and original authentication emerging as the leading research frontiers. This investigation provides a holistic view of China’s IPP and ICH landscape, offering essential scientific insights for ongoing scholarly discourse. This study mainly benefits policymakers and stakeholders in the cultural heritage sector, underscoring the necessity of enhanced authorial and institutional collaboration and the prioritization of legal and digital protection mechanisms to safeguard China’s intangible cultural legacy for posterity. The analysis is critical, informing policy formulation and strategic planning to bolster ICH’s protection and sustainable management in China.

The tourism sector is directly related to high energy consumption. In this context, measuring the ecological footprint generated by tourism is crucial to address environmental challenges. Hotels play a prominent role in this footprint due to their size and daily operations, which consume large amounts of energy and natural resources. The objective of this research is to analyze the state of the question of the influence of this carbon footprint reduction in tourist accommodation, especially hotels. The method used is based on the application of the Knowledge Development Process—Constructivist (ProKnow-C), providing a structured, rigorous procedure that minimizes the use of randomness and subjectivity in the bibliographic review process, as well as its subsequent analysis in the Bibliometrix program. As results, 7 relevant articles are obtained and aligned with the research topic, making it possible to identify the main approaches proposed by the authors of this bibliographic portfolio in relation to the problem raised. The present research can be used as a guide for the construction of knowledge in a systematic way and provides, both academics and professionals, a better overview to understand the contributions of the carbon footprint in the accommodation reservation, especially hotels. Through the bibliometric analysis, it was possible to identify relevant data from the 7 articles in the final portfolio, such as the main words and their correlation, the main authors, the production of said authors over time, etc., which can be presented as an opportunity for future researchers.

The aim of the article is to review the current literature in the field of agritourism. The data for the analysis was collected from the Web of Science database from 1990–2022: a total of 1,834 bibliometric publication records. The article presents both quantitative and qualitative analysis. The results indicated five main research areas: (a) the impact of the attitudes of the community on the perception and management of ecotourism and agritourism; (b) the impact of models of the perception of the quality of services in agritourism on customer satisfaction; (c) the quality of services and tourist culinary experiences that motivate the choice of agritourism destinations; (d) the typology of agritourism farms and their differentiation in the development of rural tourism; (e) the impact of state policy on the management of rural tourism and agritourism. The limitations of the conducted research, which mainly concern the methodological part, should also be borne in mind: including the selected publication database, and search criteria such as publication year or language.

In the context of the technological era, the smart tourism construct serves as a bridge between human and the artificial worlds, combining social sciences and neurosciences. This study aims to explore smart tourism through neuroscientific methods in order to shape the future of tourism destinations, using a hybrid methodology combining bibliometric techniques and content analysis. The findings reveal the integration of diverse scientific domains, highlighting a transdisciplinary approach. They offer clear evidence that neuroscientific methods in smart tourism integrate multiple areas of scientific knowledge, surpassing disciplinary boundaries. “Destination” stands out alongside “emotion”, “visual attention” and eye tracking (ET). The collaboration network reveals the emergence of a new school, called neurotourism in the 21st century, formed mainly by actors and organizations from the Global North, evoking the need to include the Global South in the research scenario. The predominant methods include ET, heart rate (HR), and electroencephalography (EEG), suggesting triangulation with traditional methods for robust results. Virtual reality emerges as the primary immersive technology, promising insights when integrated with neurosciences. This study’s practical and theoretical contributions guide smart tourism strategies and enhance destination experiences through neuroscientific methods, addressing a gap in the scientific literature while advancing ontological and epistemological understanding.